LAYNEY SILVA
Acampo,CA
Summary
Results-driven marketing coordinator with a proven track record of executing successful events and sales. Skilled in developing and implementing strategic marketing plans to drive brand awareness and increase customer engagement. Strong ability to analyze trends and strategies to identify opportunities for growth. Adept at managing multiple projects simultaneously, meeting deadlines, and delivering high-quality work. Passionate about utilizing creative skills and marketing expertise to contribute to the success of a dynamic organization.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Event Coordinator
Ranuio Events
01.2024 - Current
- Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
- Managed event logistics and operations.
- Established positive relationships with clients, ensuring their needs were met throughout the event planning process.
- Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.
- Developed creative marketing materials that generated interest and boosted event attendance.
- Coordinated with vendors to deliver exceptional catering and audiovisual services during events.
- Managed budgets effectively, negotiating contracts to secure cost savings without compromising quality.
- Employed social media platforms effectively to promote upcoming events, reaching a wider audience base.
Real Estate Agent
RE/MAX Gold - Lodi
03.2017 - Current
- Have sold approximately 45 homes, guiding and coaching buyers and sellers throughout the real estate transaction process
- Partner with photographers and utilize content platforms to effectively market buyer and seller homes
- Average approximately 30 open houses annually, wherein I create fun, inviting open houses to boost foot traffic and expand buyer/seller reach
- Have developed a strong network of lenders, contractors, and inspectors to ensure clients have various options that best suit their needs
- Educate clients on market conditions, draft offers, and negotiate with agents on behalf of my clients to safeguard their interests and assure fair and honest dealings.
Content Creator
Freelance
01.2017 - Current
- Manage social media accounts for businesses' operating in different industry segments
- Responsible for posting daily on multiple social media platforms
- Adept with digital content tools, such as Canva, to create original, engaging, and compelling content that influences consumer purchasing decisions
- Familiar with analyzing data and developing campaign strategies to effectively reach a business's target audience and increase traffic and followers.
Education
Laurel Springs School
Ojai, CA01.2012
Skills
- Attention to detail
- Social Media Marketing & Management
- Creative Design
- Detail Oriented
- Digital Marketing
- Negotiating material prices
- Fast Paced Environment Adaptability
- WordPress knowledge
- Verbal Communication
- Organization and Time Management
- Shopify knowledge
Certification
Licensed Realtor, DRE #02033870
Timeline
Event Coordinator
Ranuio Events
01.2024 - Current
Real Estate Agent
RE/MAX Gold - Lodi
03.2017 - Current
Content Creator
Freelance
01.2017 - Current
Laurel Springs School
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