Lura Beaumont
Lancaster,CA
Summary
Innovative and hardworking Marketing Consultant with 2 years of experience in the public sector. Offering expert insights into creating promotional strategies that capture emerging market trends. Proficient in SEO practices, keywords, and knowledgeable in digital marketing and new media.
Overview
24
24
years of professional experience
Work History
Business & Marketing Consultant
Self-employed
Los Angeles, CA
09.2001 - Current
- Research and creation of content for marketing on website and social media, including SEO.
- Led organization professionals through optional features to build knowledge, skills, and increase communication channels.
- Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
- Established measurement mechanisms using tools like Google Analytics to track success of online marketing initiatives.
- Streamlined internal processes to improve team efficiency for marketing project completion.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Enhanced customer engagement with effective social media management and content creation.
Account Manager
Netcentives Loyalty Networks
San Francisco, CA
10.2000 - 08.2001
- Built client relationships and campaigns for Fortune 500 companies.
- Collaborated on data segmentation to target highly effective response, conversion, and loyalty participation rates.
- Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
- Coordinated cross-departmental efforts to execute successful marketing campaigns for key accounts
- Provided reporting on account performance, enabling clients to make data-driven decisions about future investments
- Used analytical skills to track and report on account performance metrics, providing insights for future growth opportunities
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends
Manager of Customer Service
Bare Esentuals Cosmetics HQ
San Francisco, CA
01.2000 - 10.2000
- Integration of feedback and reviews to improve reviews and reporting.
- Improved accuracy of inventory records, delivery tracking. and process functionality.
- Oversee promotions and advertising for new acquisitions, integral data collection with opt-in verification, and newsletter segmentation.
- Responsible for CEO outward communications with general public and loyal fans.
- Proven ability to manage communication channels for 50+ stores, advertising on QVC, and corporate website.
- Collaborated with upper management to improve customer service processes and support structures company-wide
- Developed and offered unique discount options to drive interest in new product lines
- Collaborated with marketing department to launch and manage promotional activities and campaigns
- Assisted with pricing questions, inventory availability and changes to existing order and shipping information
Education
Certificate - Applied Positive Psychology
The Wellbeing Lab
Palmdale, United States12.2023
Certificate - Non-Violent Conflict Resolution
Alternatives To Violence Project
Antelope Valley, United States11.2023
Certificate - Trauma Informed Care & Training
Chefalo Consulting
Palmdale, United States10.2023
Certificate - Digital Marketing
UC Berkeley Extension
San Francisco, United States12.2001
Bachelor of Arts - Humanities
San Francisco State University
San Francisco, CA12.1999
Skills
- Microsoft 365
- Google Suite
- Adobe Creative Suite
- Digital Marketing
- Customer Relationship Management (CRM)
- Event Coordination
- Account Management
- Marketing Program Management
- Analytical Thinking
- Adaptability
- Problem-Solving
- Social Media Strategy
- Attention to Detail
- Social Media Platforms
- Team Collaboration
- Creative and Innovative
Community Volunteer
Over 30 years experience in community organizing in various leadership roles to cultivate relationships, collaborating on projects and events focused on meaningful connection and memorable engagement.
Additional Information
Intending to pursue graduate studies at Call State beginning Fall 2024
Timeline
Business & Marketing Consultant
Self-employed
09.2001 - Current
Account Manager
Netcentives Loyalty Networks
10.2000 - 08.2001
Manager of Customer Service
Bare Esentuals Cosmetics HQ
01.2000 - 10.2000
Certificate - Applied Positive Psychology
The Wellbeing Lab
Certificate - Non-Violent Conflict Resolution
Alternatives To Violence Project
Certificate - Trauma Informed Care & Training
Chefalo Consulting
Certificate - Digital Marketing
UC Berkeley Extension
Bachelor of Arts - Humanities
San Francisco State University