Lisa Betley
Cleveland,Ohio
Summary
Resourceful Project Manager with 15 years of experience building relationships, excelling at communication, and developing new processes. Most recently, managed 40+ website launches by approving new projects, submitting design edits to the vendor, communicating project needs to local tv stations, and coordinating with web development to launch the website. Ready to take on a more substantial marketing project manager role and make an immediate impact on the team.
Overview
10
10
years of professional experience
Work History
Web Operations Project Manager
Sinclair Broadcast Group
2021.09 - Current
- Successfully managed and launched 40+ website projects by approving new projects, submitting design edits to the vendor, communicating project needs to stations, and finally coordinating with web development to launch the website
- Developed and implemented process changes for stations to follow for website development orders
- Keeping stations updated on new turnaround timelines, troubleshoot issues, and help manage client expectations
- Executed a new email marketing process enforcing a seven-day turnaround time to streamline the workflow and reduce errors
- Oversee the deployment of 400k monthly email marketing campaigns
- As the main point of contact, established a relationship with the vendor to ensure timely delivery of requested updates to websites
Business Analyst
Nestle USA
2017.10 - 2021.09
- In the Sales Finance department, managed a distributor account by monitoring trade spending, marketing budgets, and rebate requests.
- Collaborating with Customer Service, invented an unauthorized funds procedure to streamline the workflow
- Compiled KPI reports to be delivered to the Sales Department with recommendations regarding trends found on accounts.
- Developed high-quality documentation to support training efforts, helping employees fully understand new systems and procedures.
- Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions.
Marketing Assistant
Fox 8-WJW/Tribune Media
2015.02 - 2017.10
- Prioritized tasks to increase sales while coordinating with a team of 12 account executives to successfully run traditional media and digital media campaigns
- Collaborated with sales team on accounts regarding the entire sales cycle from onboarding a new client-to the presentation pitch, order entry, commercial production, billing, and maintaining the account.
- Improved website traffic, monitoring analytics data to inform adjustments to content strategy and search engine optimization efforts.
- Streamlined marketing processes, optimizing efficiency through the use of project management tools and software.
- Supported cross-functional teams in execution of integrated marketing campaigns, amplifying overall impact and reach.
- Managed website content updates, keeping information fresh and relevant for users.
Education
Bachelor of Arts - Political Science
John Carroll University
University Heights, Ohio2006
Skills
- Project Management
- Communication
- Process Improvements
- Procedure Development
- Work flow planning
- Vendor Relationships
- Relationship Building
- Adaptability
- Business Analysis
- Project tracking
- Contract Management
Timeline
Web Operations Project Manager
Sinclair Broadcast Group
2021.09 - Current
Business Analyst
Nestle USA
2017.10 - 2021.09
Marketing Assistant
Fox 8-WJW/Tribune Media
2015.02 - 2017.10
Bachelor of Arts - Political Science
John Carroll University
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