Personally I am an optimistic realist and professionally I thrive in building and maintaining relationships in order to secure business and increase sales
L. Dale Cook
Gallatin,Tennessee
Summary
Dynamic leader with a proven track record at Beacon Building Products, excelling in national account management and superior organizational skills. Transformed regional sales, fostering team growth and negotiating strategic contracts. Expert in networking and persuasive negotiations, significantly enhancing customer satisfaction and operational efficiency.
Overview
23
23
years of professional experience
Work History
Outside Sales Representative
Beacon Building Products
03.2022 - Current
- Established new accounts through cold calling and personal visits to potential and existing customers.
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
Branch Manager
Beacon Building Products
10.2017 - 03.2022
- Maintained friendly and professional customer interactions.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
Regional Sales Director
Beacon Building Products
01.2012 - 10.2017
- Created regional sales plans and quotas.
- Boosted total revenues across region resulting in an increase year over year from an $80MM territory to exceed $135MM in 3 years time
- Created robust sales plans and set territory quotas with my charges.
- Managed as many as 22 sales specialists and generated over $135MM sales annually.
Branch Manager
Beacon Building Products
06.2006 - 01.2012
- Maintained friendly and professional customer interactions.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
- Consulted customers to boost product sales and services.
- Evaluated and negotiated contracts to procure favorable financial terms.
Inside Sales Representative
Beacon Building Products
02.2002 - 06.2006
- Determined needs, delivered solutions, and overcame objections through consultative selling skills.
- Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
- Answered customers' questions regarding products, prices, and availability.
- Managed friendly and professional customer interactions.
Operations Manager
Beacon Building Products
07.2001 - 02.2002
- Identified and resolved unauthorized, unsafe, or ineffective practices.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Increased profit by streamlining operations.
- Directed initiatives to improve work environment, company culture or overall business strategy.
Education
High School Diploma -
Mullens High School
Mullens, WVSkills
- Networking
- National account management
- Prospecting techniques
- Sales closing
- Strategic negotiations
- Sales proposal creation
- Superior organizational skills
- Contracts negotiation
- Persuasive negotiator
- Objection handling
- Upselling strategies
Accomplishments
- Sustained 26% annual sales growth for 3 consecutive years by introducing innovative sales and marketing techniques.
Fishing, Spending time with family
I am an avid fisherman and enjoy spending time with my kids and grandkids whenever possible.
Interests
Timeline
Outside Sales Representative
Beacon Building Products
03.2022 - Current
Branch Manager
Beacon Building Products
10.2017 - 03.2022
Regional Sales Director
Beacon Building Products
01.2012 - 10.2017
Branch Manager
Beacon Building Products
06.2006 - 01.2012
Inside Sales Representative
Beacon Building Products
02.2002 - 06.2006
Operations Manager
Beacon Building Products
07.2001 - 02.2002
High School Diploma -
Mullens High School
Similar Profiles
Robert James (RJ) RoutonRobert James (RJ) Routon
Branch Manager at Beacon Building ProductsBranch Manager at Beacon Building Products
Sean MoranSean Moran
Branch Manager at Beacon Building ProductsBranch Manager at Beacon Building Products
Noah MetzNoah Metz
Sales Director - Waterproofing Division at Beacon Building ProductsSales Director - Waterproofing Division at Beacon Building Products