Hi, I’m
Lea Bryant
San Tan Valley,AZ
Summary
Successful multifaced communications professional with years of empowering underserved cultures and interests by communicating with local and state governments. Skilled at connecting organizations with powerful allies to solicit real change and effective action. Known for bringing diverse groups together to achieve universally beneficial goals. Diverse knowledge and expertise in various platforms and marketing strategies. Focus on maximizing return on investments by continually monitoring analytics and updating approaches. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
10
years of professional experience
1
Certification
Work History
VB Cosmetics
Digital Social Media Associate
02.2023 - Current
Job overview
- Collaborate and oversee Agencies and vendor management. Ensuring that all agencies and other vendors to develop and execute digital marketing campaigns.
- Increased monthly impressions by 5% month over month, or grew Facebook post reach from 4,000 to 12,000 people
- Monitored budget and adjusted advertising activities to improve ROI.
- Formed profitable paid search strategies in collaboration with decision-makers.
- Oversaw account activity on search platforms using Google AdWords and Bing ads.
- Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting, and presented findings to key stakeholders.
- Supported paid media initiatives through asset trafficking and management, tracking URL creation, and tracking pixels and tagging.
- Identified appropriate marketing channels and target customers for campaigns.
- Maintained a 8% average engagement rate on Instagram posts, or increased average monthly engagements by 10,000 across all channels
- Wrote engaging and successful marketing, advertising and website copy used on Klaviyo and Adobe Suites.
- Collaborated with product development team to effectively modernize and update promotions.
- Developed cross-platform brand and content campaigns across our TikTok, YouTube, Instagram, Facebook and Twitter channels
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Relaunched Affiliate Program on Shopify to increase sales $3,500+ monthly sales within the first 3 months.
Arizona
Migrant Grants Coordinator
10.2017 - 03.2022
Job overview
- Improved website visibility through development and implementation of SEO strategies
- Created and updated all ad's and website content using WordPress, Drupal, SharePoint, Adobe Suite, HootSuite
- Contributed to the U.S Department of Education and State Board of Education Approved programmatic funding formula for school district grant funding allocations
- Responsible for creating business strategies using data to analyze trends, make informed business decisions, facilitate operations, formulate operational strategies, monitor program sustainability, create service provisions, and support recruitment efforts for my work unit
- Presented fiscal data, information, stakeholder engagement and development techniques to national audiences at conferences as a national presenter and guest speaker
- Created user access forms, technical manuals, rules of behavior, and format templates
- Supervised workgroups, federal program staff and provided professional development and training opportunities related to grants data, fiscal trends, data of allocation amounts federal and state laws, and program requirements
- Facilitated operational management of staff with maintaining unit budgets, grants, contracts, and relationships with Local Education Agencies (LEAs) and other states
- Participated In various consulting firms (META, AFTON, Arroyo, IMEC, ESCORT) and community business partners to conduct annual program evaluations, and to develop a cyclical Comprehensive Needs Assessment (CNA) and Service Delivery Plan (SDP)
- Worked with directors and grant program staff to implement established grant compliance policies and procedures and advertising efforts.
- Strategized with client development team members to manage budget and synchronize volunteer efforts to boost funding initiatives.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
ESPN/Raycom Media, CBS, Media Content
Producer
06.2015 - 10.2017
Job overview
- Maintained multiple projects simultaneously to meet project deadlines
- Networked within the business community, attending events to drive new business and marketing opportunities.
- Operated studio cameras and audio systems during evening broadcasting
- Operated digital graphics system “Chyron”, working the audio board during all evening newscasts
- Developed and produced digital content for local news for evening broadcasts and CBS local news website
- Lead studio operations on production floor for on air studio operations and field work
- Created “B-Roll” for different fillers to be used for television broadcasts
- Assisted senior producers script writing for different sport packages
- Maintained sports content and on digital media platforms and websites (Twitter, Facebook, Instagram, Snapchat).
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
- Developed schedules for production, editing and duplication for timely delivery.
Grambling State University
Grambling State Football Equipment Manager
01.2013 - 05.2016
Job overview
- Applied effective time management techniques to meet tight deadlines.
- Performed equipment maintenance and repairs.
- Inventoried and loaded supplies for travel.
- Trained team members effectively to maintain consistent productivity.
- Fitted athletes for uniforms and equipment.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Assigned work to staff, set schedules, and motivated strong performance in key areas.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Proven ability to learn quickly and adapt to new situations.
Education
Grantham University
Master of Business Administration (MBA) from Business Management
2019
Grambling State University
Bachelor of Arts (BA) from Multimedia Journalism
2016
Skills
- Content Development
- Campaigns Marketing/Planning
- SEO/SEM/PPC/OTT
- Content Development/Marketing
- Google Business Suite/Google Analytics
- Client Engagement/Relations
- Web Analytics/Content Development
- Campaign Analysis/Optimization
- Microsoft Office
- Marketing Strategies/Relations
- Evaluation of Marketing Campaigns
- Developing Presentations and Reports
- Data and Trend Forecasting
- Project Management/Development
Certification
University of Arizona Coding Boot Camp - Tucson, AZ Certificate in Full Stack Coding, September 2022
Timeline
Digital Social Media Associate
VB Cosmetics
02.2023 - Current
Migrant Grants Coordinator
Arizona
10.2017 - 03.2022
Producer
ESPN/Raycom Media, CBS, Media Content
06.2015 - 10.2017
Grambling State Football Equipment Manager
Grambling State University
01.2013 - 05.2016
Grantham University
Master of Business Administration (MBA) from Business Management
Grambling State University
Bachelor of Arts (BA) from Multimedia Journalism
University of Arizona Coding Boot Camp - Tucson, AZ Certificate in Full Stack Coding, September 2022
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