Lea Ann Tatum

Director of Sales and Marketing| October 2023– September 2025
(Promoted from Social Services Consultant)

• Oversaw census and business development strategies for multiple long-term care facilities, ensuring growth and sustainability.
• Built and maintained strong community relationships with healthcare professionals, referral sources, and local organizations to increase visibility and drive referrals.
• Designed and implemented internal marketing initiatives, including customer service training and staff education, to enhance resident and family satisfaction.
• Led efforts to improve physical environment presentation and facility tours to strengthen first impressions and overall market reputation.
• Served as a key member of the leadership team assisting with state surveys and annual audits, ensuring regulatory compliance and readiness across facilities.re.
• Provide mentorship and support to facility-level sales, social services, and activity staff to ensure consistent messaging and compliance.
• Serve as a key member of the leadership team assisting with state surveys and annual audits, ensuring regulatory compliance and readiness across facilities.

Social Services Consultant (April 2022 –October 2023)

• Delivered direct social work services to three long-term care facilities ensuring social services regulations were met to remain in compliance.
• Oversaw and mentored Social Service Directors and Activity Directors at five additional facilities, ensuring compliance and consistent delivery of quality psychosocial care.
• Supported staff development in documentation, resident rights, and psychosocial assessments to improve survey readiness and resident outcomes.
• Partnered with administrators and interdisciplinary teams to strengthen activities and social services programming across all facilities.

• Managed all social services functions within the facility, serving as the sole social worker for facility with census of 130+ residents, while ensuring compliance with Texas HHSC regulations, documentation requirements, and survey readiness.