Summary
Overview
Work History
Skills
Proficiencies
Timeline
Generic

Lea "Carrie" Owens

Port Orange

Summary

Results-driven retail leader with over six years of experience, currently excelling as a Store Manager at Maurices, and previously managing successful loyalty marketing programs. Proven track record of driving customer engagement, increasing loyalty program participation, and enhancing brand loyalty through data-driven strategies and personalized campaigns. Adept at leading cross-functional teams, executing in-store and digital promotions, and leveraging CRM tools to optimize customer retention. Passionate about blending analytical insights with creative marketing to build deeper customer relationships. Seeking to leverage both frontline retail leadership and prior loyalty marketing expertise in a dynamic Loyalty Marketing Manager role.

Overview

7
7
years of professional experience

Work History

Store Leader

Maurices
Port Orange
12.2023 - Current
  • Lead all aspects of store operations, including sales performance, customer experience, visual merchandising, and team development, in a high-volume retail environment.
  • Consistently achieve and exceed sales goals through strategic planning, team motivation, and performance coaching.
  • Hire, train, and develop a high-performing team of sales associates and assistant managers, fostering a positive, inclusive work culture aligned with company values.
  • Analyze daily, weekly, and monthly business reports to identify sales trends, customer behavior, and opportunities for growth.
  • Drive customer loyalty by promoting Maurices’ loyalty program and credit card, training staff on best practices for enrollment, and ensuring consistent program messaging.
  • Implement corporate marketing initiatives and seasonal campaigns, ensuring brand consistency and localized execution.
  • Maintain high standards for visual presentation and store cleanliness in alignment with company guidelines.
  • Manage scheduling, payroll, inventory control, and loss prevention to maximize profitability, and ensure operational efficiency.
  • Recognized for outstanding leadership and team engagement, contributing to improved employee retention and customer satisfaction scores.

RCA - Rural Carrier Associate

USPS
Abingdon
04.2023 - 12.2023
  • Delivered mail and packages accurately and efficiently along rural and suburban routes, maintaining strict adherence to USPS delivery standards and timelines.
  • Provided exceptional customer service by addressing inquiries, delivering accountable mail, and ensuring customer satisfaction in all interactions.
  • Maintained route documentation, including delivery logs and change-of-address forms, while ensuring mail security and confidentiality.
  • Operated postal vehicles safely under varying weather and traffic conditions, following all federal and postal regulations.
  • Performed route sorting, vehicle loading, and delivery preparation to ensure timely and organized distribution.
  • Adapted quickly to different routes and delivery environments as a flexible, on-call team member.
  • Demonstrated strong time management and reliability in meeting demanding delivery schedules, contributing to overall route efficiency.
  • Ensured compliance with USPS policies and procedures, including the handling of hazardous materials and undeliverable mail.

Loyalty Marketing Manager

K-VAT (Food City)
Abingdon
06.2019 - 01.2023
  • Led the development, execution, and optimization of customer loyalty programs across 100+ store locations, driving increased customer retention, and program engagement.
  • Managed the lifecycle of the 'ValuCard' loyalty program, including strategy, promotions, and member communications, resulting in a measurable lift in repeat visits and basket size.
  • Partnered with cross-functional teams, including merchandising, IT, and operations, to launch targeted campaigns using customer purchase behavior and segmentation analysis.
  • Oversaw the implementation of CRM tools and data analytics platforms to measure program performance, customer lifetime value, and ROI of loyalty initiatives.
  • Executed multi-channel marketing efforts, including email, direct mail, in-app messaging, and POS campaigns, to boost program participation and customer engagement.
  • Identified and leveraged shopper insights to personalize promotions, to improve customer satisfaction scores.
  • Collaborated with vendor partners to fund and co-develop loyalty offers, enhancing program value while supporting category growth.
  • Trained store-level teams on loyalty program features and enrollment techniques to ensure consistent brand messaging and customer experience.
  • Monitored KPIs and presented regular performance reports to senior leadership, using insights to inform ongoing program enhancements.

Loyalty Marketing Assistant

K-VAT (Food City)
Abingdon
01.2019 - 06.2019
  • Supported the execution and day-to-day operations of the 'ValuCard' customer loyalty program across all store locations.
  • Assisted in planning and deploying targeted marketing campaigns through email, direct mail, and in-store promotions to drive customer engagement and repeat purchases.
  • Maintained loyalty program databases, ensuring accuracy in customer information, segmentation, and reward tracking.
  • Collaborated with the marketing and merchandising teams to coordinate weekly loyalty promotions, and special events tied to vendor partnerships and seasonal initiatives.
  • Pulled and analyzed customer data and campaign results to track performance, identify trends, and assist in preparing reports for senior marketing leadership.
  • Responded to customer inquiries related to the loyalty program, and worked closely with store associates to resolve enrollment or redemption issues.
  • Helped develop training materials and internal communications to educate store teams on loyalty program features, updates, and best practices.
  • Monitored competitor loyalty programs and industry trends to provide insights for the ongoing improvement of customer engagement strategies.

Skills

  • Visual merchandising
  • Sales strategy
  • Team development
  • Inventory management
  • Customer loyalty
  • Performance analysis
  • Data analytics
  • Retail operations
  • Marketing implementation
  • Problem solving
  • Time management
  • Employee engagement
  • Team management
  • Employee development

Proficiencies

  • Microsoft Suite
  • ECRS/Catapult, Oracle & Retalix - POS Systems
  • ECRS/Catapult & Retalix - Loyalty Systems
  • Microstrategy - Data Analytics System
  • Aisle Ahead - Web Admin System
  • Syndigo - Image System
  • Inmar - Digital Coupon Offer System
  • Retail Zipline
  • Workday

Timeline

Store Leader

Maurices
12.2023 - Current

RCA - Rural Carrier Associate

USPS
04.2023 - 12.2023

Loyalty Marketing Manager

K-VAT (Food City)
06.2019 - 01.2023

Loyalty Marketing Assistant

K-VAT (Food City)
01.2019 - 06.2019

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Lea "Carrie" Owens