Leah ALLARDYCE
London
Summary
As the onboard Multimedia Marketing Lead for HFGM aboard Norwegian Cruise Line, I bring storytelling to life at sea. I create and execute high-impact events and presentations that captivate guests and elevate brand visibility. By driving traffic and generating sales for 18 retail partners across global port destinations—and one exclusive onboard partner—I help connect guests to unforgettable shopping experiences. Working closely with shipboard teams, retail associates, and brand partners, I ensure every campaign is aligned, dynamic, and guest-focused. I adapt strategies in real-time based on guest behavior, itinerary flow, and sales goals, always staying agile in a fast-paced, multicultural environment.
Overview
4
4
years of professional experience
Work History
Port and Shopping Guide
HFGM
04.2025 - Current
- Lead onboard multimedia marketing initiatives for HFGM aboard Norwegian Cruise Line, bringing brand storytelling to life through high-impact events and presentations.
- Drive guest traffic and generate sales for 18 retail partners across global port destinations, plus one exclusive onboard partner, delivering memorable shopping experiences.
- Collaborate with shipboard teams, retail associates, and brand partners to execute aligned, dynamic, and guest-focused campaigns.
- Adapt marketing strategies in real-time based on guest behavior, cruise itinerary, and sales targets, maintaining agility in a fast-paced, multicultural environment.
Junior Production Assitant/Social Media Lead
BleuPlan
09.2024 - Current
- Lead Videographer Editor, producing high-quality video content that elevates marketing efforts and meets client expectations.
- Lead social media strategy and content creation for the company’s platforms, significantly increasing brand visibility and customer interaction.
- Expertly edit images and videos using Adobe Creative Suite (Photoshop, Lightroom, Premier Pro), delivering high-quality visuals to meet clients' marketing needs.
- Operate Matterport for 3D virtual tours, enhancing property presentations with cutting-edge interactive experiences.
- Streamlined social media scheduling and content distribution with Hootsuite.
Reservation Agent
Red Carnation Hotel Collection
07.2023 - 07.2024
- Administered guest reservations for luxury properties in London.
- Executed reservation confirmations while applying advanced sales methods
- Efficiently handle inquiries for seamless guest interactions
- Handled telephone, email, and online booking enquiries, providing prompt responses and excellent service to prospective guests.
- Addressed and resolved booking discrepancies or complaints, offering satisfactory solutions that maintained high levels of customer satisfaction.
- Utilised upselling techniques to promote premium rooms and services, contributing to increased average booking values.
Studio Intern
Hardly Ever Worn It
06.2023 - 06.2024
- Luxury Goods Content Copywriter and Product Handler at re-commerce brand Hewi
- Creating compelling and engaging written content for luxury products that effectively highlight the unique features, craftsmanship, and value of each item
- Demonstrating luxury goods expertise to effectively communicate brand image
- Additionally, handling the physical products, ensuring their proper storage, organization, and presentation
- Organised files to support efficiency and traceability.
Stylist & Photography Assistant -Ad-Hock
Brandon Barnard Photography
01.2022 - 11.2022
- Coordinated setup and styling for photo shoots with meticulous attention to detail
- Boosted studio productivity by effectively assisting photographers and organizing props
- Provided consistent support to photographers, optimizing shoot flow and team collaboration
- Eagerly engaged in all aspects of studio preparation, contributing to vibrant and dynamic shoot environments
- Supported team by coordinating seamless shoot schedules
Brand Strategist
Fresh Af Advertising
06.2022 - 07.2022
- Assisting in the development and execution of strategic initiatives to enhance and promote the brand identity of various companies
- Work closely with the brand strategy teams to conduct market research, analyze consumer trends, and identify target audiences
- Responsibilities included conducting competitor analysis, creating brand guidelines, and developing marketing campaigns that align with the company's brand values and objectives
Graphic Designer
Freelance
01.2022 - 07.2022
- Utilised Adobe Creative Suite to create compelling visual content, meeting tight deadlines with efficiency.
- Transformed client briefs into creative visual solutions, consistently exceeding expectations.
- Conducted market research to stay ahead of design trends, applying insights to projects for competitive advantage.
- Reviewed and refined final designs, ensuring alignment with client objectives and brand standards.
Education
Fashion Media Graduate - Bachelor of Arts in Fashion Media
Stadio School of Fashion
01.2022
Bachelor Of Fashion Media -
CIAFE -Council of International African Fashion
01.2022
Skills
- Experiential Marketing
- Event Planning & Execution
- Brand Storytelling
- Sales Enablement
- Public Speaking & Presentation
- Real-Time Campaign Optimization
- Digital Media Marketing
Personal Information
- Age: 25
- Nationality: South African/British (Dual Citizenship)
References
Provided Upon Request.
Hobbies and Interests
- Lifestyle photography
- Capturing candid moments
Languages
English
Proficient
C2
Timeline
Port and Shopping Guide
HFGM
04.2025 - Current
Junior Production Assitant/Social Media Lead
BleuPlan
09.2024 - Current
Reservation Agent
Red Carnation Hotel Collection
07.2023 - 07.2024
Studio Intern
Hardly Ever Worn It
06.2023 - 06.2024
Brand Strategist
Fresh Af Advertising
06.2022 - 07.2022
Stylist & Photography Assistant -Ad-Hock
Brandon Barnard Photography
01.2022 - 11.2022
Graphic Designer
Freelance
01.2022 - 07.2022
Bachelor Of Fashion Media -
CIAFE -Council of International African Fashion
Fashion Media Graduate - Bachelor of Arts in Fashion Media
Stadio School of Fashion
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