Leah Cruz

• Edited and proofread articles to ensure clarity, consistency, and adherence to brand guidelines.
• Researched and wrote content for The Clocktower, TCNJ’s monthly digital alumni newsletter.
• Reported on campus events and developed feature stories for the TCNJ.edu website.
• Created and maintained a data analysis spreadsheet to track audience engagement and content performance trends for The Clocktower, informing future editorial strategy.

• Write various promotional articles to be published on the school website
• Write copy for social media posts
• Create short form content videos

Wrote web stories for the School of the Arts and Communication webpage and newsletter

Conducted research with faculty, staff, students and alumni for story ideas and upcoming events

Developed copy for marketing and recruitment materials

Assisted with the production of the school’s newsletter

Participated in weekly meetings to review assignments and deadlines, discuss creative content, pitch story ideas, and troubleshoot projects within a team setting

• Assist in opening and closing procedures
• Set up and break down furniture and equipment for events and meetings
• Manage the information desk and provide customer service
• Handle logging out keys for student organizations
• Utilized various spreadsheets to organize key logs and lost and found system