Leah Day
Tulsa,OK
Summary
Dynamic marketing professional excelling in digital marketing strategy and social media management. Successfully increased brand awareness through targeted campaigns and influencer and vendor partnerships, while enhancing community engagement. Skilled in email marketing and project management, fostering collaboration across teams to drive impactful results.
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
3
3
years of professional experience
Work History
Marketing and Social Media Coordinator
Stash House Distribution
08.2024 - 01.2026
- Collaborated with cross-functional teams to create targeted marketing campaigns.
- Assisted in planning successful events such as trade shows, webinars, and product launches, increasing brand visibility among target audience groups.
- Contributed to the development of creative visual assets for use in both print and digital marketing materials using Canva and Adobe Creative Suite
- Coordinated email marketing campaigns that drove customer retention and increased sales leads substantially.
- Streamlined internal communication processes, enhancing collaboration between departments for more effective marketing initiatives execution.
- Participated in weekly brainstorming sessions to generate creative ideas for campaigns.
- Managed relationships with third-party vendors and suppliers to facilitate prompt delivery of services.
- Creative social media SOPs for field employees to manage and inform of posting guidelines, consistent brand recognition, and best practices.
- Developed and implemented crisis management strategies for social media to mitigate risks and maintain positive brand image.
- Managed paid social media advertising campaigns to reach and engage target audiences..
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created and managed email marketing campaigns, optimizing open rates through targeted segmentation.
- Collaborated with cross-functional teams to ensure alignment on project goals and timelines.
- Supported event planning efforts, coordinating logistics for promotional events and trade shows.
- Answered general marketing department inquiries by email, phone, and social media.
- Tracked and reported on marketing campaign responses.
- Negotiated with vendors and service providers, securing cost-effective solutions for marketing materials and services.
- Updated and maintained marketing database, ensuring accuracy and compliance with data protection regulations.
Social Media Manager - Ambassador Hotel Tulsa
Coury Hospitality
07.2023 - 08.2024
- Developed and executed social media strategies to enhance brand visibility across multiple platforms.
- Analyzed engagement metrics to refine content approach and improve audience interaction rates.
- Monitored industry trends to inform content development and maintain competitive edge in hospitality sector.
- Implemented tools for scheduling and analytics, streamlining workflow processes for increased efficiency in campaign execution.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
- Analyzed competitor social media activities to identify opportunities for brand differentiation.
- Increased follower engagement with interactive content and timely responses to comments.
- Negotiated partnerships with other brands for co-promotional activities, expanding audience reach.
- Utilized analytics tools to track performance, adjusting strategies to maximize effectiveness.
- Cultivated strong corporate image and identity with clear branding.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Created and implemented systems and processes for monitoring media coverage.
- Fostered positive relationships with key business journalists in national and trade publications.
- Assisted team with operational policies and procedures to drive services.
- Developed and implemented comprehensive social media outreach strategy, resulting in increased followers.
- Evaluated progress towards achieving mission goals using key performance indicators and implemented necessary changes for continuous improvement.
- Developed and maintained extensive network of community contacts, resulting in increased visibility.
- Established positive relationships with local business owners, leveraging those relationships to secure sponsorships.
- Managed daily content creation for various platforms, ensuring alignment with brand voice and objectives.
- Analyzed social media metrics to refine campaigns and improve audience targeting strategies.
- Monitored industry trends and competitor activities to inform strategic planning and content development..
- Oversaw budget allocation for paid advertising campaigns, optimizing spend based on performance analysis.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
Marketing Intern
Europcar Mobility Group
01.2023 - 07.2023
- Developed and executed targeted social media campaigns to enhance brand visibility.
- Assisted in market research to identify customer preferences and trends.
- Coordinated logistics for promotional events, ensuring on-time delivery of materials.
- Analyzed campaign performance data to refine future marketing initiatives.
- Created engaging content for digital platforms, increasing audience engagement.
- Supported the development of marketing collateral, aligning with brand guidelines.
- Assisted in creating written, video, and image content for marketing and internal communication.
- Researched competitor trends and interpreted findings to report conclusions to supervisors.
- Assisted in the planning and execution of successful product launch events.
- Enhanced social media engagement through regular posting and audience interaction.
- Contributed to the creation of compelling content for company blog, newsletter, and website.
- Assisted in email marketing campaigns, optimizing open and click-through rates.
- Analyzed website traffic using Google Analytics, providing actionable insights for improvements.
- Supported SEO initiatives through keyword research and content optimization efforts.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Maintained content calendar to prioritize relevant, engaging material output.
- Assisted in managing corporate social media channels.
- Used Adobe Creative Suite to design initial campaign concepts.
- Worked with HootSuite and Google Analytics to create information uniformity.
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Assisted in tracking and reporting marketing campaign performance, identifying key trends for continuous improvement of future efforts.
- Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
- Drafted weekly e-newsletters to subscribers and set up campaigns in MailChimp.
Education
Bachelor of Arts - Music And Advertising
University of Tulsa
Tulsa, OK12-2022
Skills
- Digital marketing strategy
- Influencer marketing
- Paid advertising - Meta, Google Ads
- Email Marketing - MailChimp, Klavio, Mailerlite
- Canva, Adobe Creative Suite
- Social media management
- SMS Marketing - Slick Text, Klavio
- FTC Email and SMS marketing best practices
- E-commerce integration
- Project Management Software - Asana, Monday, Jira, Airtable
- Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest
- Community engagement
- Social media copywriting
- Brand awareness
- Search engine optimization (SEO)
- Content and digital asset management
- Engagement monitoring
- Online presence monitoring
- Social listening
- User generated content
- Managing complaints
- Strategic planning
- Marketing campaign development
- Corporate communications
- Advertising management
- KPI tracking
- Vendor relations
- Media buying
- Collateral creation
- Project budgeting
- Microsoft office
Timeline
Marketing and Social Media Coordinator
Stash House Distribution
08.2024 - 01.2026
Social Media Manager - Ambassador Hotel Tulsa
Coury Hospitality
07.2023 - 08.2024
Marketing Intern
Europcar Mobility Group
01.2023 - 07.2023
Bachelor of Arts - Music And Advertising
University of Tulsa