Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
References
Hi, I’m

Leah Groos

Outside the box customer experience executive
Leah Groos

Summary

Results-oriented Senior Executive specializing in fintech & health tech space, with 15-year track record of building solid teams and delivering innovative experiences. Expertise in customer loyalty, relationship, product dev, and experience. Uses data and deep understanding of human behaviors and motivations to develop high impact programs, services, and products that solve real problems and execute on vision. Strong bias for action and emphatic cross-functional collaboration, training, and leadership. Leverages design thinking, agile frameworks, and good ol' fashion grit to get things done in any challenging environment.

Overview

14
years of professional experience

Work History

Optum Financial

VP CX Service Innovation
11.2021 - Current

Job overview

Part of a clandestine team of creatives brought in to rethink how the future of managing healthcare payments should look, feel, and behave for payer, employer, and consumer.

Lead service innovation, championing an intelligent, automation forward designed to drive down cost of service at scale

Starship

Vice President, Customer Experience
06.2019 - Current

Job overview

  • Built and Lead customer experience teams
  • Spearheaded Customer Focused cross-functional initiatives
  • Responsible for designing and delivering KPI's with a strong focus on customer retention, increasing stickiness and customer obsession (NPS, eNPS, CSAT, FRT, CIR)
  • Collaborated with internal team members to resolve customer concerns and deliver enhanced customer experiences
  • Raised NPS from 7 to 52
  • Mitigated business risks by working closely with Bank Operations and Compliance/Risk Officer
  • Utilized telephone, online chat, social, and email platforms to deliver outstanding customer service
  • CSat >90%
  • Reduced CIR to
  • Build & maintain extensive knowledge base, macros, and AI bot flow logic

Moneylion

Director Digital Services & Technology
07.2022 - 12.2022

Job overview

  • Lead a team of analysts and customer operations specialists to drive tech innovation, efficiency, and control TCoS
  • Worked with leadership to set and execute Customer Operations Strategy across all business verticals with a keen eye on Csat, NPS, and regulatory compliance
  • Drove tech acquisition, implementation, and optimization to achieve business goals of 100% customer automation and self service enhancements
  • Crafted and drove direction for a mature VOC program to build customer-to-product feedback loop for product improvement
  • Responsible for meeting OKRs and delivering on KPI's

Aduro

Senior Director
04.2019 - 06.2019

Job overview

  • Worked with leadership to set the direction of coaching initiatives, defining and developing potential partners, communicating progress, and ensuring business success through well-defined measurement criteria
  • A focus on outstanding customer service, strong teamwork with internal and external partners, and inspiring, mentoring and growing team members is essential
  • Assess current operations, coach record-keeping processes, and service delivery and implement a plan of action for process and efficiency improvement
  • Determine performance metrics for client satisfaction, impact, and outcomes, and enhance dashboard of analytics for coaching team operations
  • Collaborate with internal and external partners to effectively implement and promote high engagement client programs
  • Work with Insights team to define and deliver client reporting strategy and data story.

Aduro Inc

Director
05.2016 - 04.2019

Job overview

  • Salesforce, TalkDesk, and ZenDesk admin and owner
  • Responsible for hiring, training, & leading a virtual & on the ground team while developing new Customer Service procedures to maximize business performance & client success
  • Creating agent efficiency & leveraging technology to increase agent:case, ticket deflection, end user satisfaction, & decrease first response time while keeping head count optimized
  • Collaboration with C-suite, developers, marketing, data, & leadership teams to assess end user success & strategies to improve outcomes and product design
  • Brought VOC into product development
  • Ensured compliance with HIPAA, GINA, ADA & all other regulations
  • Implemented customer satisfaction survey system - average 4.5 out of 5.0
  • Created and implemented Agent Scorecard for annual reviews and continued growth
  • Created Professional Services model to drive new revenue streams & meet customer demands
  • Data analytics to drive and influence dev teams, account management strategy, & internal operational process.

Aduro Inc

Manager
01.2014 - 01.2016

Job overview

  • Created & scaled Member Experience department; handling >5000 cases/month
  • Set & exceeded primary KPI's
  • Key player in building relationships with clients & internal partners
  • Designed & managed QA process for new & on-going clients.

Aduro Inc

Program Architect
01.2013 - 01.2014

Job overview

  • Increased employee engagement & drove wellness initiatives for over 40 clients
  • Primary strategist to ensure global enterprise clients met engagement, health, & business goals
  • Lead training & on boarding of new Account Managers & other key personnel
  • Developed & implemented internal workflows & training standards in high growth

Aduro Inc

Account Manager
01.2010 - 01.2013

Job overview

  • Created the operational foundation for account management
  • Managed 19 clients & resellers from pre-sale through launch
  • Developed, implemented, & facilitated client health & well-being initiatives, programs, & provided consultative & thought leadership with strategic solutions
  • Organized and lead successful customer implementations, continued interactions from weekly meetings to quarterly business reviews
  • Evaluated company culture, surveyed employees & ensured program design & marketing strategies is aligned
  • Facilitated collaboration across internal teams & external vendors
  • Coordinated, staffed, & managed onsite health screening for clients nationwide.

Education

Life West Chiropractic College

Doctor of Chiropractic: Neurology
01.2008

University of Texas - Austin

BA/BS: Psychology/Behavioral Science
01.2001

Skills

  • Strategic Planning
  • Operations Management
  • Customer Service
  • Multidisciplinary Team Leadership
  • Profit and Revenue-Generating Strategies
  • Complex Project Negotiations
  • Interdepartmental Collaboration
  • Chat-GPT-4
  • Bot building and design

Additional Information

Wow! If you made it this far - THANK YOU! A little known fact about me is that before I was a chiropractor I was a therapist in a psych hospital. My time there solidified my passion for understanding what makes people tick - how do you nudge them to take action, make changes, or do the next right thing (thanks Ana). I’ve always loved personalities and understanding their nuances. As any good nerd would do, I have taken professional trainings, executive leadership programs and every legitimate (and non legit) personality test I could. Clifton Strengths is a fav and here are my Top 5:

1. Strategic

2. Achiever

3. Learner

4. Futuristic

5. Deliberative

Wouldn’t be complete without my Myers Briggs and Enneagram right? Solid INTP (though at times I’m an extrovert) and Enneagram 8 🤓

Timeline

Director Digital Services & Technology

Moneylion
07.2022 - 12.2022

VP CX Service Innovation

Optum Financial
11.2021 - Current

Vice President, Customer Experience

Starship
06.2019 - Current

Senior Director

Aduro
04.2019 - 06.2019

Director

Aduro Inc
05.2016 - 04.2019

Manager

Aduro Inc
01.2014 - 01.2016

Program Architect

Aduro Inc
01.2013 - 01.2014

Account Manager

Aduro Inc
01.2010 - 01.2013

Life West Chiropractic College

Doctor of Chiropractic: Neurology

University of Texas - Austin

BA/BS: Psychology/Behavioral Science

References

References available upon request.
Leah GroosOutside the box customer experience executive