Leah Hartzell
Portland,OR
Summary
Perceptive and results-oriented Social Media Content Creator with proven success at creating digital material that resonates with intended market segments. Deeply understands company brand and constantly researches trends and directions in internet communication.
Overview
3
3
years of professional experience
Work History
Social Media Manager
Al-Amir Lebanese Restaurant
Portland, OR
09.2022 - Current
- Developed and implemented strategic social media marketing plans.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Prepared monthly calendar to manage online content across multiple platforms.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Analyzed market data to determine ways to reach target audience or intended segments.
Social Media Intern
ELSO Inc
Portland , OR
01.2023 - 06.2023
- Scheduled content for publication on social media at ideal times.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Utilized graphic design software to prepare storyboards and mock-ups.
- Wrote and uploaded quality posts for client's various social media pages, improving overall traffic.
- Attended events to capture live content and storytelling.
Social Media Content Creator (Part-time)
Our Giving Table
Portland , OR
08.2022 - 05.2023
- Planned, produced and edited video projects to maximize engagement.
- Curated content for social media platforms.
- Analyzed KPIs to evaluate performance of content strategy across multiple channels and campaigns.
- Proposed creative ideas to engage followers with different content types and formats.
- Studied target audience and business offerings to devise effective call-to-action copy.
- Utilized best practices for SEO to boost social media program's visibility and organic growth.
Social Media Assistant
YGB
Portland , OR
12.2021 - 07.2022
- Generated and maintained social media profiles across social media platforms by performing copywriting, posting, reporting and responding tasks.
- Performed quality assurance on social media content and profiles and tracked, analyzed, optimized and reported on social media programs to help meet objectives.
- Developed social media content and scheduled posts to coincide with target audience usage.
- Wrote social media content to increase engagement with customers.
- Developed and implemented strategic social media marketing plans.
Education
Social Media and Marketing - Certification
10.2022
Bachelor of Science - Recreation Management, Health Studies
05.2019
High School Diploma -
2014
Skills
- Brand development and awareness
- Tracking social media engagement
- Friendly, positive attitude
- Conflict resolution
- Customer service
- Managing various social media platforms (FB, Tik Tok, IG,)
- Social content publishing
- SEO experience
- Google Analytics
- Salesforce experience
- Content development
- Creative Writing
- KPI development
- Planning & organizing
- Critical thinking
- Organizational skills
Other expirence
- Social Mesia assistant for PDXWOC
Timeline
Social Media Intern - ELSO Inc
01.2023 - 06.2023
Social Media Manager - Al-Amir Lebanese Restaurant
09.2022 - Current
Social Media Content Creator (Part-time) - Our Giving Table
08.2022 - 05.2023
Social Media Assistant - YGB
12.2021 - 07.2022
Coursera - Social Media and Marketing, Certification
Lock Haven University of Pennsylvania - Bachelor of Science, Recreation Management, Health Studies
Danville Area Senior High School - High School Diploma,
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