Leah Marsden

• Overhauled lead processes, targeting, ad copy, and campaign strategies, driving MQL-to-SQL conversion rates from 12.7% to 60%, generating $29.4M in marketing-driven revenue in 2024.
• Led a global website redesign, collaborating with the board, executive team, and CEO, resolving 487 technical issues in 4 weeks. Achieved a 100/100 Google Page Speed score and increased conversion rates from 0.23% to 1.2% at the North American launch in January 2024.
• Managed $280K in ad spend, achieving a 120% ROAS and optimizing campaigns across Google Ads, LinkedIn Ads, programmatic and industry publications to maximize lead generation and sales performance.
• Reduced unqualified leads by 351%, improving lead quality from 86.7% in 2021 to 40% in 2024 and maintaining a 20% win rate on marketing-generated deals.
• Built a high-performance SEO program from scratch, resolving global technical issues and optimizing thousands of pages. Increased global search impressions by 388%, boosted sessions from search by 50.4% and grew organic conversions from search by 118% YoY (from 288 to 629).

• Spearheaded lead generation campaigns, resulting in a 25% increase in qualified leads and 30% improvement in ROI through better targeting and optimization strategies.

• Led the growth of the marketing department from 3 to 5 members, fostering a culture of innovation, performance, and continuous learning.
• Achieved the lowest client churn in company history despite the pandemic by delivering high-impact marketing strategies and building strong client relationships.

Notable client successes include:

• Black Hawk Farms: Increased ROAS to 3.6x, doubling revenue from Facebook and Google Ads within 3 months, despite a 25% lower budget.
• Carolina Comfort Air: Drove a 120% gain in unit sales and improved conversion rates by 62.73% through ongoing website optimization.

• Account manager and chief strategist for B2C, B2B, and B2G client accounts, including all planning, resource management, and execution.
• Responsibilities: Branding, persona development, customer journey mapping, content strategy, business consulting, analytics, UX, SEO, website redesigns and ongoing optimizations, content strategy, editorial direction, social media management, and project management.

• Owned content strategy for MBA Programs, launching 3 websites and overseeing Sitecore development, UX testing, and content personalization.
• Led the Part-Time MBA website project, resulting in a #1 ranking on Google for "part-time MBA.”