Summary
Overview
Work History
Education
Skills
Timeline
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Leah Nicholson

Mukilteo,WA

Summary

Marketing executive with 15+ years of experience in B2B SaaS, and cloud technology. Proven success in leading channel and partner marketing strategies across partner types. Adept at building scalable programs that strengthen partner engagement, accelerate the pipeline, and align closely with sales goals. Skilled in team leadership, co-marketing execution, and cross-functional collaboration to deliver impactful GTM initiatives, with measurable results.

Overview

16
16
years of professional experience

Work History

Head of Regional Partner Marketing

Shopify
08.2021 - Current
  • Part of the founding team that built Shopify's global Partner Marketing program, with a strong foundation in the Americas, and scalable expansion across EMEA, APAC, and LATAM.
  • Lead a team of 15+ partner marketers, overseeing campaign development, co-branded content, digital execution, and enablement for a diverse partner ecosystem.
  • Developed structured MDF programs that support strategic, regional, and long-tail partners, driving over $2B in attributed pipeline and managing a $12M annual budget.
  • Collaborate closely with sales, regional partner teams, and global stakeholders to ensure alignment with GTM priorities and partner revenue goals.
  • Drive omnichannel marketing plans with national and cloud partners, including hyperscalers and GSIs, integrating digital, event, and ABM programs.
  • Build performance dashboards, and deliver quarterly reviews to senior leadership to assess impact, optimize spend, and scale high-performing initiatives.

Sr. Manager, Partner Marketing

Avalara
01.2018 - 08.2021
  • Led a team in executing partner marketing programs across a rapidly growing network of technology and services partners. across a rapidly growing network of technology and services partners.
  • Developed scalable, data-driven GTM strategies to support partner-led customer acquisition and revenue growth.
  • Oversaw MDF allocation, campaign budgets, and performance tracking to ensure spending was aligned with high-impact outcomes.
  • Created repeatable campaign models and enablement tools that improved partner activation and engagement.
  • Worked with channel sales teams to build alignment between marketing and revenue-driving priorities.

Senior Field & Demand Generation Marketing Manager

SAP Concur
11.2016 - 01.2018
  • Designed and led demand generation campaigns that boosted MQLs by 35% year over year and drove significant SQL conversion gains.
  • Partnered closely with corporate, product, and channel teams to craft joint GTM strategies that aligned with sales goals.
  • Turned customer insights into actionable marketing plays tailored to regional and vertical-specific needs.

Demand & Field Marketing Manager

MERCER
07.2015 - 11.2016
  • Drove marketing strategy and execution across 14 U.S. Offices, aligning closely with sales leaders to deliver pipeline growth.
  • Created regional GTM strategies that addressed local market needs, while supporting national objectives.
  • Increased lead conversion by 35% through new lead nurturing campaigns, and tighter sales alignment.

Associate Director, Marketing & Sales

Cornerstone Advisors
02.2012 - 03.2015
  • Directed marketing and sales strategy for professional services targeting the financial sector.
  • Developed thought leadership and content marketing campaigns that built brand awareness and credibility.
  • Worked closely with BD teams to refine outreach strategies, and increase sales-qualified leads by 20%.

Marketing and Sales Associate

Blue Phantom
05.2009 - 02.2012
  • Supported marketing and sales efforts for medical simulation products.
  • Contributed to early-stage demand generation, trade show planning, and customer communications.

Education

Bachelor of Arts -

Connecticut College
New London, CT
05.2008

Skills

Partner Marketing Strategy

Cross-Functional Leadership

MDF Program Management

Integrated Campaign Development

Team Leadership and Talent Development

Timeline

Head of Regional Partner Marketing

Shopify
08.2021 - Current

Sr. Manager, Partner Marketing

Avalara
01.2018 - 08.2021

Senior Field & Demand Generation Marketing Manager

SAP Concur
11.2016 - 01.2018

Demand & Field Marketing Manager

MERCER
07.2015 - 11.2016

Associate Director, Marketing & Sales

Cornerstone Advisors
02.2012 - 03.2015

Marketing and Sales Associate

Blue Phantom
05.2009 - 02.2012

Bachelor of Arts -

Connecticut College

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