Data visualization in Power BI, BigQuery, Oracle Analytics, and Excel for exploring and analyzing data and producing regular and ad hoc reports for internal and external stakeholders
Created, managed, and cleaned aggregate data sources using BigQuery and SQL
Preformed team capacity planning and created predictive models using Oracle Analytics
Created PowerPoint presentations and proposals to effectively communicate business insights to executive leadership.
Marketing Analyst
5-Star Approach To Leadership
04.2020 - 05.2021
Developed, implemented, and monitored Facebook, Google, and Youtube marketing schedules and ad campaigns
Developed lead-generating and appointment-scheduling chatbots using ManyChat
Email marketing integration and automation through Zapier
Data Analyst Intern
Santa Fe College
02.2019 - 04.2020
Data management, validation, and cleaning with SQL in SAS Studio
Data Visualization with SAS Studio, Excel, and Oracle Analytics Cloud
Sentiments analysis with Continuous Listening in Oracle Analytics
Updated Excel spreadsheets and created PowerPoint presentations to prepare issues for discussion and reports for review.
Education
Master of Science - Marketing Analytics
The University of Alabama
Tuscaloosa, AL
05.2022
Skills
Machine Learning
Data Mining
Advanced Queries
Data Visualization and C-Suite Presentations
Logistic Regression and Neural Networks
Statistical Research Methods, Programming and Analysis
Business Operations Analysis
Social Media Marketing, Analytics, and Automation
Sentiment Analysis using Continuous Listening
Timeline
Data Analyst
Walmart
05.2022 - 10.2023
Marketing Analyst
5-Star Approach To Leadership
04.2020 - 05.2021
Data Analyst Intern
Santa Fe College
02.2019 - 04.2020
Master of Science - Marketing Analytics
The University of Alabama
Software
SAS Studio
SAS Enterprise Miner
R Programming Language
Microsoft Azure
Microsoft Power BI
Microsoft Excel
Oracle Analytics Cloud
Awards
Recipient of the Santa Fe College Student Affairs Analytics Award: Fall 2019