Accomplished management professional adept at building high-performing teams. Proven ability to drive cross-functional collaboration and implement innovative solutions to complex business challenges. Committed to delivering results that exceed expectations while maintaining a focus on continuous improvement and sustainable growth.
Overview
16
16
years of professional experience
Work History
Sr Manager Patient Experience & Digital Engagement
Johnson & Johnson MedTech
Irvine, CA
10.2021 - Current
Led creative development and communication strategy for the Kickoff Meeting, designing all print and digital assets, including the opening video, pre-event content, and patient story integration.
Developed and executed a brand-compliant HRS campaign, creating sponsorship assets, booth graphics, and digital content for main booth screens to enhance engagement.
Revamped the Get Smart About AFib program, launching Spanish and HCP interfaces, streamlining design, and redesigning the doctor finder—resulting in a 75% YTD increase in website traffic, 123% annualized growth, and a 28.1% increase in EP database entries.
Led omnichannel strategy and digital marketing efforts for the US Commercial team, including a high-performing Uber campaign (125K+ video starts, 91-second average view time), launching 10 new webpages, and executing Get Smart About AFib’s largest campaign to date, featuring Mike Greenberg.
Area Market Development Manager, Great Lakes
Johnson & Johnson MedTech
Chicago, IL
01.2019 - 10.2021
Drove ablation procedure growth and AFib awareness among key stakeholders, contributing to increased market adoption.
Recognized as FY2019 Market Development Manager of the Year and achieved FY2019 & FY2020 Quota Busters for exceeding performance targets.
Designed and implemented a national ED2EP strategy, launching in the Great Lakes region, and establishing 9 new referral pathways.
Led quarterly AFib Clinic webinars, expanding participation to 15+ clinics nationwide, and driving an increase in new patient consults.
Sales Representative
Medtronic Diagnostics and Monitoring
Phoenix, AZ
04.2016 - 01.2019
Drove growth of Medtronic’s Cardiac Diagnostics portfolio, promoting the Reveal LINQ System and SEEQ Mobile Cardiac Telemetry System, and collaborating with CRHF and CVG field teams to develop care pathways, and execute sales strategies.
Achieved top sales performance, ranking #1 in revenue for multiple quarters, and exceeding targets (103% to LINQ Implant Plan, 149% to Revenue Plan, and 103% to SEEQ Plan).
Secured major agreements and pathway adoption, including a 90% LINQ market share agreement with Honor Health Medical Group, and a $300,000 annual Cryptogenic Stroke Pathway at Abrazo Community Health Network.
Established the LINQ Cryptogenic Stroke Pathway at Banner University Medical Center, generating $150,000 per quarter, and led the integration of LINQ Mobile Manager at Banner Health.
Recognized as FY2017 Q2 and Q3 Rocky Mountain Rep of the Quarter for outstanding sales execution and leadership.
Territory Business Manager II
Animas Corporation
Phoenix, AZ
08.2013 - 04.2016
Drove growth of the Insulin Pump Portfolio, managing 60 specialty accounts, including adult and pediatric endocrinologists and diabetes education centers, while overseeing patient education, reimbursement negotiations, and post-sales support.
Achieved strong sales performance, earning the 2014 District of the Year Award, ranking #4 out of 45 in Q1 2014, and exceeding annual pump attainment goals (100.5% in 2014, 101.3% in 2015, with 15.5% year-over-year growth).
Led successful product launches, including the Animas Vibe Insulin Pump (2015) and its pediatric version (2016), driving adoption, and expanding market reach.
Strengthened distributor partnerships, improved efficiency as District Distributor Lead, and reduced processing time by three days through enhanced protocols.
Recognized for leadership and strategic contributions, serving as Marketing Liaison for the Animas Vibe launch, a two-time District Leader of the New Patient Contest, and a member of the Americas VP Roundtable Forum (2016).
Territory Business Manager
LifeScan
Anaheim, CA
03.2010 - 08.2013
Managed a $3.8 million portfolio across 150+ accounts, including specialty physician offices, hospital systems, pharmacies, and DME vendors, driving market share and revenue growth.
Achieved top sales performance, ranking in the top 20% in market share, the top 25% in volume, and #1 in pump attainment while piloting the Diabetes Management Solutions role for the franchise.
Successfully launched key products, including Verio IQ (top 20% in new product market share) and INVOKANA, ranking #1 out of 163 in year-to-date performance with 131% market share attainment and 240% INVOKANA attainment.
Recognized for leadership and impact, earning the 2012 West DMS Representative of the Year Award, and the Encore Award for contributions to the Technology Advisory Panel.
Led key strategic initiatives, serving as Distribution Channel Team Lead (2010-2011) and Government Reimbursement Team Lead (2012-2013), where efforts in Medicare and Medicaid growth influenced sales aid development and national training programs.
Sales Leadership Development Program
LifeScan
Milpitas, CA
06.2009 - 03.2010
Completed a comprehensive cross-functional training program, gaining insights into Marketing, Business Analytics, Supply Chain, Strategic Accounts, Recruiting, and Customer Service, to develop a well-rounded business perspective.
Education
Bachelor of Arts - Marketing
Michigan State University
East Lansing, MI
06.2009
Skills
Strategic Event Planning and Execution
Cross-Functional Collaboration
Stakeholder Engagement and Relationship Management
Customer and Patient Experience Strategy
Project Management
Content Strategy and Communications
Budget Management
Talent Development
Timeline
Sr Manager Patient Experience & Digital Engagement
Johnson & Johnson MedTech
10.2021 - Current
Area Market Development Manager, Great Lakes
Johnson & Johnson MedTech
01.2019 - 10.2021
Sales Representative
Medtronic Diagnostics and Monitoring
04.2016 - 01.2019
Territory Business Manager II
Animas Corporation
08.2013 - 04.2016
Territory Business Manager
LifeScan
03.2010 - 08.2013
Sales Leadership Development Program
LifeScan
06.2009 - 03.2010
Bachelor of Arts - Marketing
Michigan State University
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