Brand Marketing Manager
RED BULL NORTH AMERICA
Mid-Atlantic Region
10.2021 - Current
- Regional brand marketing efforts designed to win new consumers to the Red Bull franchise, increase product consumption of current consumers and strengthen brand love
- Ideation and execution of National Occasion, Beverage Initiative and Consumer Activations as well as Execution of local Big Moments following National Product Marketing direction in collaboration with regional Sports, Culture, and Communications teams to optimize outcome of brand initiatives
- Ship Out Shape: Help develop local advertising plans and implement them, ensuring Global and US standards and best practices are met; Work with the Santa Monica Advertising team and RBNA Media and Creative agencies and follow established processes to achieve impactful campaigns on time and on budget; Campaign for niche military audience via in-store print, social, and mobile engagements
- Plan trial-driving events based on occasions marketing to build brand relevance with consumers
- Protect brand equity by ensuring all local brand efforts are executed in line with national/global strategy and guidelines
- Support the engagement of current and next generation consumers through sampling & collegiate marketing programs by coaching & developing team of 4 Brand Marketing Specialists, who manage 48 part-time student employees.