Leana Hoadley

Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs.

• AI Company Rebrand Success: In 2021 and 2022, I spearheaded a high-performing design team through a full-scale rebrand and redesign of an artificial intelligence company, seamlessly aligning their image with industry standards and highlighting their expertise by facilitating a comprehensive redesign of digital guidelines, and orchestrating a seamless website migration within a remarkable timeframe of less than one year.
• Amazon Global Homepage Style Guide Impact: Instrumental in developing Amazon's worldwide homepage style guides by collaborating across teams to establish globally adopted style guidelines for Amazon's homepage during Prime Day and the Holiday seasons, leading to the Prime Days in 2018 and 2019, and the most financially successful holiday seasons in both of those years.
• Innovative Homepage Transformation: Played a key role within a dynamic team to conceptualize and implement Amazon's revolutionary new homepage design in 2018, revolutionizing its look and feel.
• Award-Winning Brand Strategy: Throughout my 10+ year career, I have consistently delivered outstanding results in brand strategy and digital/traditional marketing. My data-driven approach and content-led design philosophy have consistently added exceptional value to customers. Notably, my financial brand strategy and campaign work have received multiple national awards.
• Diverse Experience: Boasting a rich background spanning corporate, agency, startup environments, and both B2B and B2C sectors, my career reflects a passion for the intersection where culture meets design, trust, and dependability—where authentic brand storytelling takes shape.
• Bilingual and Global Experience: Fluent in English and Spanish, my extensive international exposure from living and traveling across Central America, South America, and Europe has given me a unique global perspective that adds depth and diversity to my creative leadership.