Summary
Overview
Work History
Accomplishments
Certification
Work Availability
Quote
Skills
Timeline
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Leana Sanders

Smithville,TX

Summary

Strategic Paid Media Director looking to tackle new responsibilities in digital media. Over 10 years of experience helping clients establish media goals and launching new paid media advertising campaigns. Knowledgeable of digital, social and print media strategies and execution. Detail-oriented and customer-focused with excellent leadership abilities. Skilled at conferring with clients and promoting understanding of objectives behind campaigns.

Overview

15
15
years of professional experience
1
1
Certificate

Work History

Media Director

Fairway Independent Mortgage Corp.
Smithville, TX
07.2020 - 09.2023
  • Responsible for development of overall media strategy of Fairway, Home.com and Homefinity brands for Paid Search & Paid Social programs resulting in an increase of 286% of qualified leads for loan officers in the first year.
  • Led implementation of best practices to support customer service satisfaction initiatives.
  • Negotiated rates with media sales companies.
  • Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
  • Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files

Media Director

Ansira
Dallas, TX
02.2015 - 03.2020
  • Responsible for development and execution of overall digital media strategy.
  • Provided hands on tactical implementation of client accounts and achieving overall client satisfaction.
  • Enhanced revenue generation by 325% by introducing advanced paid search strategies.
  • Established departmental policies, yearly objectives, areas of opportunity and goals related to sales and budgeting.
  • Discussed marketing goals with clients to identify needs and articulate details to marketing team.

PPC Specialist/Analyst

Clicksco
London, England
10.2012 - 01.2015
  • Optimized website content and images to improve search engine rankings.
  • Crafted and implemented strategies to increase search visibility and website traffic for a start-up luxury travel site by Expedia.
  • Cultivated relationships with search engine providers to gain industry insights and determine prospects.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Conducted market research and competitor analysis to inform search marketing strategies.

Production Manager

SanMar
Dallas, TX
10.2008 - 08.2012
  • Standardized production procedures, job roles, and quality assurance guidelines that produced 98% accuracy on all orders.
  • Created streamlined production schedules and collaborated with production employees to communicate objectives and goals.
  • Sourced materials to keep up with production goals and meet customer demands.
  • Managed continuous improvement initiatives to drive gains in quality, flow, and output.

Accomplishments

  • Supervised team of 300 staff members.
  • Achieved 300% increase in leads by completing paid media campaign restructure with accuracy and efficiency.
  • Achieved 100% accuracy of multiple Paid media campaign audits.
  • Received 5 Navy Accommodation medals in multiple areas with my time in the United States Navy.

Certification


Google Ads Search Certification

Leadership Management Course

Blueprint Certified

Google Analytics Certified

DoubleClick Search Certified

Microsoft Ads Certified

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins

Skills

  • Digital Content Management
  • Print and Digital Media
  • Media Strategy & Performance Presentations
  • Technology Optimization
  • Strategic Media Planning
  • Multi-Channel Marketing
  • Exceeds Set Goals
  • Project Management
  • Team Leadership
  • Channel Account Management
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Cross-Functional Team Leadership

Timeline

Media Director

Fairway Independent Mortgage Corp.
07.2020 - 09.2023

Media Director

Ansira
02.2015 - 03.2020

PPC Specialist/Analyst

Clicksco
10.2012 - 01.2015

Production Manager

SanMar
10.2008 - 08.2012
Leana Sanders