LeAnn Hoffman
Prior Lake,Minnesota
Summary
Senior Product Manager with over 20 years taking financial products from concept to market. Skilled at navigating complex compliance requirements, technology partners and project management needed to bring production plans to fruition. Specializing in advisory products with willingness to learn and adapt to any field in the financial services industry
Overview
23
23
years of professional experience
Work History
Senior Product Manager - Brokerage Fees
Ameriprise Financial
Minneapolis, MN
06.2019 - Current
- Consulted with product development teams to enhance products based on customer interest data.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Compiled product, market and customer data to generate informed sales and profit projections.
Product Manager - Advisory Platform
Ameriprise Financial
Minneapolis, MN
01.2017 - 06.2019
- Collaborated with sales, marketing and support teams to launch new advisory products on time and within budget.
- Served as subject matter expert for multiple advisory products
- Developed product documentation to communicate and align key components of upcoming features and products to internal teams.
- Assessed vendor products and maintained positive vendor relations with Envestnet SMA platform.
- Worked with legal partners to make changes to ADV disclosure as advisory product changes occurred.
Registered Principal - Advisory
Ameriprise Financial
Minneapolis, MN
01.2012 - 01.2017
- Assisted advisors with preparing compliant financial plans, conducting investment research for advisory accounts and completing documentation to assess and meet financial goals and ensured compliance to FINRA requirements.
- Performed due diligence and valuation processes.
- Cultivated and strengthened relationships with new clients and educated clients on account services and capabilities.
Compliance Manager - Field Office Inspections
Ameriprise Financial
Minneapolis, MN
03.2005 - 01.2011
- Delivered subject matter expertise for internal and external customers on compliance policy and FINRA regulations
- Prepared and presented comprehensive reports to upper management and audit team, covering issues and recommendations.
- Conducted regulatory office examinations and OSJ inspections.
- Reviewed documents, files, transcripts and other records to assess compliance and potential risk.
Service Manager - Advisory
Ameriprise Financial/American Express Financial
Minneapolis, MN
06.1998 - 01.2005
- Maintained team productivity and quality of service by establishing and maintaining clear benchmarks.
- Monitored team performance, adhered to service level agreements (SLAs) and provided detailed job training.
- Managed Project work to develop to policies and procedures to increase work efficiencies.
- Acted as liaison with human resources to schedule manager interviews and manage new employee classes for Series 7 and customer service training.
Education
Bachelor of Science - Economics
05.1995
Skills
- Team Recruiting and Hiring
- Sprint Planning
- FINRA Licenses Series 7, 63, 66 &24
- Vendor Selection
- Product Demonstration
- Technology Implementation
- Product Development Consultations
- Campaign Performance Tracking
- Product Execution
- Investment Products
- Product Knowledge
- Product Management and Pricing
Timeline
Senior Product Manager - Brokerage Fees - Ameriprise Financial
06.2019 - Current
Product Manager - Advisory Platform - Ameriprise Financial
01.2017 - 06.2019
Registered Principal - Advisory - Ameriprise Financial
01.2012 - 01.2017
Compliance Manager - Field Office Inspections - Ameriprise Financial
03.2005 - 01.2011
Service Manager - Advisory - Ameriprise Financial/American Express Financial
06.1998 - 01.2005
South Dakota State University - Bachelor of Science, Economics
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