Leann Kemp
Albuquerque,NM
Summary
Marketing, communication and writing professional versed in branding and messaging strategies honed across an18-year industry career. Maintains consistent and clear messaging that seeks to engage and educate the public, stakeholders and potential partners through a variety of channels.
Overview
18
18
years of professional experience
Work History
Director of Communications and Marketing
New Mexico Mortgage Finance Authority-MFA
06.2008 - 08.2021
- Enhanced brand visibility by developing and implementing comprehensive marketing strategies.
- Boosted audience engagement through the creation of compelling content for various communication channels.
- Managed public relations efforts, securing positive media coverage and enhancing company reputation.
- Streamlined internal communications processes, including designing and maintaining company intranet.
- Optimized website content for improved search engine rankings.
- Created and maintained online and print materials in collaboration with graphic designers, photographers and printers.
- Supported internal teams and departments with knowledgeable communications and marketing advice.
- Coached executives on key talking points and communication strategies for different audiences.
- Devised and executed integrated, online and direct marketing campaigns.
- Developed and analyzed customer and stakeholder satisfaction surveys.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Created and managed social media campaigns to increase brand engagement.
- Managed successful digital marketing campaigns.
- Spearheaded event planning efforts, ensuring smooth execution and maximum impact on target audiences.
Director of Communications and Marketing
The University Of New Mexico Cancer Center
05.2007 - 06.2008
- Led cross-functional teams to execute integrated marketing campaigns, strengthening brand positioning in the marketplace.
- Organized and led multi-day events.
- Mentored junior team members on best practices in communications and marketing strategies.
- Created fresh, attractive collateral with compelling graphics and engaging copy.
- Maintained positive relationships with external marketing and PR teams.
- Led strategic development and implementation of branding and marketing plans.
Staff Reporter
The Albuquerque Journal
04.2003 - 05.2007
- In-depth beat reporting thorough extensive research and source development.
- Collaborated with editors to refine article content, ensuring accuracy and relevance for readers.
- Established relationships with key sources to gather exclusive information for breaking news stories.
- Participated in editorial meetings and pitched story ideas to contribute to the overall direction of news content.
- Responded quickly to emergencies and other breaking news stories.
- Reported from field locations and wrote stories under tight deadlines.
Education
Bachelor of Arts - Communication And Journalism
University of New Mexico
Albuquerque, NMSkills
- Crisis Communication Strategy
- Developing Marketing Collateral
- Marketing Strategies
- Creating Content
- Corporate Messaging
- Public and Media Relations
- Brand-Building Strategies
Timeline
Director of Communications and Marketing
New Mexico Mortgage Finance Authority-MFA
06.2008 - 08.2021
Director of Communications and Marketing
The University Of New Mexico Cancer Center
05.2007 - 06.2008
Staff Reporter
The Albuquerque Journal
04.2003 - 05.2007
Bachelor of Arts - Communication And Journalism
University of New Mexico
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