Summary
Overview
Work History
Education
Skills
Timeline
LeAnn Skeens

LeAnn Skeens

Sr. Visual Director | Art Director
Virginia Beach,VA

Summary

An experienced Jewelry and Fine Art Marketing Specialist with a passion for driving business growth to new levels of success through innovative design strategies. Adept at leading creative teams and collaborating with clients to deliver impactful visual solutions. Proven track record of creating compelling brand experiences across digital and traditional mediums. Committed to high performance and excellence.

Overview

11
11
years of professional experience

Work History

Co-Founder and Brand Director

Gemstone Portraits
06.2019 - Current
  • Identify and generate new business opportunities to increase revenue by 20%.
  • Establish a strong personal brand by consistently delivering high-quality work and excellence in product photography.
  • Work closely with clients to understand their vision, resulting in tailored photography services, including on-location shoots.
  • Network at industry events to establish new clients.
  • Exceed performance expectations through meticulous strategic planning and innovative problem-solving solutions, consistently refining standards of procedures and increasing productivity by 30%.
  • Leverage data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, and personnel management.
  • Implement innovative solutions to solve complex problems, increasing productivity and streamlining operations.
  • Meet project objectives by demonstrating excellence and meticulous attention to detail, ensuring the final product meets and often exceeds client specifications.
  • Increase online presence for clients by providing high-resolution and captivating images for marketing campaigns, boosting brand visibility.
  • Expand service offerings by continuously refining technical skills and investing in new tools as needed, staying ahead of industry standards.

Sr. Visual Designer | Art Director

Blue Box Auction Gallery
02.2023 - 07.2024
  • Directed a complete redesign of the company's visual identity, resulting in a 30% increase in brand recognition and a 25% surge in customer engagement.
  • Led a multidisciplinary team in executing innovative design concepts, driving a 40% improvement in user experience and a 20% enhancement in conversion rates across digital platforms.
  • Utilized data-driven insights to refine design strategies, contributing to a 15% boost in customer retention and a 20% uptick in lead generation.
  • Oversaw photoshoots from concept development to post-production editing, ensuring high-quality visuals aligned with brand identity goals.
  • Optimized staff performance by designing comprehensive training programs tailored to individual needs.
  • Provided confidential estimates to determine the auction value of jewelry, gemstones, and mineral specimens.
  • Oversaw the acquisition of fine art, rare objects, and luxury products to offer premium items to buyers increasing revenue by 20%.
  • Increased sales revenue by 20% by effectively showcasing high-quality pieces, highlighting their unique features and exquisite craftsmanship.
  • Collaborated with the marketing team to develop visually compelling images and campaigns that drive consumer interest and contribute to sustained sales growth.

Director of Media & Investor Relations

Canyon Star Network
01.2021 - 01.2023
  • Designed and created a variety of marketing and promotional assets, such as websites, digital ads, social media graphics, email campaigns, and presentations.
  • Managed complex projects to successful completion, ensuring timely delivery of results to CEO and consistently exceeding expectations.
  • Maintained consistency in brand identity across all visual materials by collaborating with a team of art directors, producers, and over 100 contributors.
  • Initiated process improvements in asset management systems that resulted in a highly functioning organization of resources.
  • Anticipated potential challenges in daily operations and devised appropriate solutions to maintain uninterrupted workflow.
  • Led conceptualization and execution of groundbreaking visual concepts, garnering industry recognition and positioning Canyon Star as a trailblazer in on-line streaming networks.
  • Collaborated closely with cross-functional teams to integrate design principles into every facet of the customer journey, resulting in a 35% increase in customer satisfaction and a 30% rise in brand loyalty.
  • Innovated new visual communication strategies that drove a 25% improvement in brand visibility and a 20% increase in social media engagement.
  • Increased company revenue by streamlining processes and implementing cost-saving measures.
  • Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.

Owner/Startup Founder

Brand Quest Studios
01.2014 - 03.2022
  • Collaborated with marketing teams to create effective and innovative advertising campaigns.
  • Met with clients to perform assessments, implement creative solutions, and provide design briefs.
  • Managed team of photographers for special projects and events.
  • Enhanced client satisfaction by delivering high-quality photographs while ensuring visual consistency and style.
  • Set up on-location shoots, ensuring seamless coordination of equipment and personnel logistics.
  • Delivered timely completion of assignments while maintaining strict attention to detail under tight deadlines.
  • Contributed creative input in collaborative projects with designers, directors, and other professionals increasing productivity by 30%.
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Established key partnerships that have contributed to the company's overall growth strategy and market reach.

Education

Bachelor of Arts - Visual Arts

University of San Diego, San Diego, CA

Skills

Timeline

Sr. Visual Designer | Art Director - Blue Box Auction Gallery
02.2023 - 07.2024
Director of Media & Investor Relations - Canyon Star Network
01.2021 - 01.2023
Co-Founder and Brand Director - Gemstone Portraits
06.2019 - Current
Owner/Startup Founder - Brand Quest Studios
01.2014 - 03.2022
University of San Diego - Bachelor of Arts, Visual Arts
LeAnn SkeensSr. Visual Director | Art Director