Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Leanna Cherry

Farmingdale,NY

Summary

Dedicated communications professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

19
19
years of professional experience

Work History

Small Business Owner

The Crumb Picker, Inc.
03.2020 - Current
  • Promote business via social media to generate leads and maximize brand identity for virtual bakery established in the height of the Covid-19 pandemic.
  • Advertise products online through social media and traditional campaigns to target ideal consumers.
  • Designed a business plan to define concept, short-term and long-term goals and strategies.
  • Manage purchasing, sales, marketing and customer relations efficiently.

Senior Specialist, Communications

NYU Winthrop Hospital
01.2007 - 03.2020
  • Supported Hospital leadership in implementing new policies and procedures, and sharing vital merger-related updates through the development of targeted communications for the staff.
  • Copyedited, proofread and revised company annual reports, print materials and press releases before dispersal.
  • Took photographs and videos during special events for promotional materials and social media pages.
  • Communicated company programs and services to the community to increase brand awareness and overall revenue.
  • Created social media content across multiple platforms according to content calendars and promotion schedules.
  • Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
  • Managed internal company correspondence by preparing and delivering documents, memos and newsletters to appropriate personnel.
  • Developed ideas and leads for new stories according to industry trends.
  • Met with media and press personnel to schedule interviews and issue company statements.

Program Associate

The Maurer Foundation for Breast Health Education
09.2004 - 01.2007


  • Taught the Maurer Foundation’s flagship health program to thousands of individuals in high schools, colleges, community groups and corporations including Lehman Brothers, HBO and American Express.
  • Managed all program public relations including writing press releases, educational brochures and editorial content for the Foundation’s Learning for Living newsletter.
  • Oversaw field training and supervision of new educators.
  • Served as the lead coordinator of public education initiatives including the Foundation’s annual Health Conference, as well as a Lecture Series at Hofstra University.

Education

BA - Mass Communication

University of Delaware
Newark, Delaware

Skills

  • Business Leadership
  • Leadership Communications
  • Public and Media Relations
  • Internal and External Communications
  • Print and electronic content development
  • Video production

Additional Information

  • Ten-year consecutive winner, APEX Award for Publication Excellence – Print Newsletter Category.
  • Recipient of Winthrop-University Hospital’s 2011 Wholeness of Life Award – Granted annually by the Healthcare Chaplaincy Network to an employee who exhibits compassion and sensitivity while tending to the spiritual, emotional, and physical needs of patients.

Timeline

Small Business Owner

The Crumb Picker, Inc.
03.2020 - Current

Senior Specialist, Communications

NYU Winthrop Hospital
01.2007 - 03.2020

Program Associate

The Maurer Foundation for Breast Health Education
09.2004 - 01.2007

BA - Mass Communication

University of Delaware

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Leanna Cherry