LEANNA R. BURTON
Chicago,IL
Summary
Communications manager with 10+ years of experience in media, public relations, and community engagement. Expertise in building relationships and delivering tailored support to diverse populations. Proven ability to drive collaboration through effective communication and strategic engagement. Recognized for maximizing program impact and navigating coalition dynamics.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Lawmaker Communications Manager (Remote)
The States Project
05.2024 - Current
- Develop and lead monthly communication skills workshops for Democratic caucuses and cohorts across key states, including TSP's Women's Legislative Leaders Cohort.
- Wrote 11 data-driven model agenda policies for organization's website, with 9 recognized as top-performing messages in Blue Rose public newsletter.
- Manage national and regional media campaigns, establishing relationships between media outlets and significant state lawmakers.
- Supervise communications interns and volunteers, leveraging their talents to double the team's capacity for responding to and anticipating media opportunities.
Senior Manager of State Communications (Remote)
Caring Across Generations, Inc
08.2023 - 02.2024
- Synthesized cross-state narratives into media content (billboards, talking points) for partners in MI, CA, and IL.
- Developed and distributed national media materials and state email campaigns.
- Facilitated in-person roundtables/panels, producing associated media materials for coalition partners and agencies.
- Oversaw program consultants to ensure project alignment.
Press Officer - Public Health (Remote)
Planned Parenthood Federation Of America
New York, NY
08.2019 - 06.2023
- Led media relations efforts, securing 100+ national/international placements for Planned Parenthood experts, reaching over 21 million individuals.
- Developed and facilitated media training for 50+ affiliate spokespeople nationwide.
- Collaborated with high-profile partners, like VP Kamala Harris and Pfizer, on public health initiatives.
- Created engaging content for Planned Parenthood's social media and owned media channels.
- Executed comprehensive messaging strategies to elevate awareness around reproductive health services and rights."
CX Trainer and Social Media Specialist
SeatGeek
06.2017 - 06.2019
- Recommended improvements in training processes to enhance effectiveness.
- Trained newly hired talent to fill critical positions and boost productivity.
- Created engaging content for various social media platforms to increase brand visibility.
- Utilized technical skills to troubleshoot complex issues and implement effective solutions.
Director & Instructor
Queens Guitar & Vocal Studio
Queens, NY
05.2013 - 10.2017
- Drafted and distributed monthly student newsletters to enhance community engagement.
- Emceed and stage-managed high-profile public events in New York City, increasing profits by 40%.
- Cultivated relationships with students, parents, staff, and administrators to drive positive outcomes.
- Managed facilities and acquired instruments and equipment for lessons and performances while adhering to budget constraints.
Editorial Intern
Observer Media - New York Observer
New York, NY
05.2013 - 12.2013
- Compiled data from various sources into concise briefs and editorial calendars.
- Proofread drafts to ensure information accuracy before publication.
- Verified facts, dates, and statistics using established reference sources.
- Conducted interviews with subjects and composed article copy.
Education
Bachelor of Arts - Journalism, Department Honors
Brooklyn College
Brooklyn01.2015
Skills
- Media and public relations
- Crisis communication
- Policy writing and evaluation
- Public speaking & training
- Data analysis
- Coalition management
Signature Strengths
- Writing & Journalism
- PRSA Member
- Public Health Policy & Research
- Team Leadership & Training
- Coalition & Community Engagement
- Project Management
Certification
- LDEI
- Public Health Policy & Research
- Social Media Strategy
- Project Management
Pronouns
she/her
Additional Professional Experience
- LB Strategy & Solutions, Owner/Operator, 10 years
- SeatGeek, CX Trainer and Social Media Specialist, 2 years
- Queens Guitar & Vocal Studio, Location & Program Director, Instructor, 3 years
- Observer Media - New York Observer, Editorial Intern, 2 years
Affiliations
- PRSA Member
- NABJ Member
References
References available upon request.
Timeline
Lawmaker Communications Manager (Remote)
The States Project
05.2024 - Current
Senior Manager of State Communications (Remote)
Caring Across Generations, Inc
08.2023 - 02.2024
Press Officer - Public Health (Remote)
Planned Parenthood Federation Of America
08.2019 - 06.2023
CX Trainer and Social Media Specialist
SeatGeek
06.2017 - 06.2019
Director & Instructor
Queens Guitar & Vocal Studio
05.2013 - 10.2017
Editorial Intern
Observer Media - New York Observer
05.2013 - 12.2013
Bachelor of Arts - Journalism, Department Honors
Brooklyn College
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