Leanne Bard
Sarasota
Summary
Dynamic marketing professional with over 20 years of experience in business development, project planning, and managing diverse initiatives. Proven ability to advise key stakeholders effectively while launching and fulfilling project objectives within budget constraints. Expertise in fostering collaboration between internal teams and external partners, combined with strong creative flair and adaptability to changing environments. Committed to upholding high professional standards, with a track record of delivering exceptional customer experiences through tailored solutions and efficient workflow management.
Experienced with creating unique and appealing cocktails tailored to customer preferences. Utilizes efficient workflow management to maintain smooth operations during peak hours. Knowledge of inventory control and managing supplies to ensure well-stocked bar.
Overview
2026
2026
years of professional experience
Work History
Bartender
Silver Street Tavern
Waterville, Maine
- Achieved high customer satisfaction through effective bartending in a lively music lounge. Collaborated with wait staff to streamline service delivery and enhance guest experiences.
- Executed beverage preparation and service while ensuring compliance with safety and sanitation standards.
- Oversaw inventory management, including supply ordering and usage tracking.
- Delivered exceptional customer service by actively engaging patrons and swiftly resolving issues.
Bartender
You Know Whose Pub
Waterville, Maine
- Intimate bar where bartending and waiting tables were required.
- Maintained cleanliness of bar area, ensuring compliance with health regulations.
- Collaborated with kitchen staff to coordinate timely food and drink service during peak hours.
- Efficiently opened or closed the bar according to established procedures, ensuring preparedness for each shift.
Front Waiter
Jonathan's Restaurant
Ogunquit, Maine
- Front waiter for high end restaurant in tourist location. Exceptional service and communication expected for each guest.
- Managed multiple tables efficiently during peak hours, enhancing overall dining experience.
- Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
- Upheld company policies regarding dress code, punctuality, attendance, creating a professional image for the establishment.
General Contractor and Manual Laborer
Bard Family Rental Properties & Homes
Waterville, ME
01.1987 - Current
- Managed property improvement tasks, focusing on demolition, renovation, and landscaping, to enhance property value and appeal.
- Oversaw construction projects for one addition and two renovations across two residential properties.
- Managed project timelines and budgets to ensure timely completion of construction projects.
- Negotiated contracts with vendors and subcontractors to optimize costs without compromising quality.
Marketing Manager and Business Acceleration Manager
WEX
Portland, ME
01.2016 - 05.2020
- Achieved successful launch of Shell Oil on WEX platform through effective project management. Drove multi-channel marketing initiatives that aligned with sales and marketing goals. Enhanced customer acquisition and retention strategies to support growth objectives.
- Evaluated potential business segments to inform strategic sales prospecting and outreach activities.
- Developed and executed integrated marketing campaigns to enhance brand visibility.
- Analyzed market trends and consumer behavior to inform strategic decisions.
Business Development and Project Marketing Manager
BARD CONSULTING, LLC
Portland, ME
03.2001 - 01.2016
- Advised on catalog marketing strategies and business development initiatives for private aviation and luxury brands.
- Achieved successful launch of redesigned websites and catalogs within budgetary limits through effective project management. Enhanced customer engagement by implementing targeted mailing segmentation and list management. Drove customer acquisition and retention through comprehensive back-end analysis initiatives.
- Assisted clients such as Cole Haan and OneSky in achieving design goals. Supported Green Design Furniture in enhancing customer engagement. Aided Great American Ski Renting in streamlining rental processes.
- Spearheaded development of integrated marketing campaigns to elevate brand visibility.
- Interpreted market trends and consumer insights to support informed strategic planning and effective decision-making.
- Developed integrated marketing campaigns to enhance brand awareness and drive engagement.
- Analyzed market trends and consumer insights to inform strategic planning and decision-making.
Project Manager- Creative Department
LL Bean
Freeport, ME
01.2013 - 12.2014
- Evaluate workflow processes in the catalog production department and identify opportunities for efficiencies.
- Research and evaluate project management software options and vet out vendors and implementation costs.
- Developed project plans and timelines, ensuring alignment with organizational goals.
Internet Development and Customer Loyalty Manager Catalog Production Manager
SUNDANCE CATALOG CO
Portland, ME
05.1998 - 07.1999
- Crafted detailed vision strategy and marketing plan for website, significantly elevating sales performance for high-end luxury brand.
- Analyzed and reconfigured departmental operations to facilitate a more efficient production process, resulting in reduced timelines.
- Facilitated collaboration with key stakeholders and vendors while effectively managing production budget to support project success.
- Showcased award-winning status in gifts category to highlight product quality and market leadership.
- Analyzed customer data to identify trends and optimize marketing initiatives.
- Developed and implemented loyalty program strategies to enhance customer engagement.
Assistant Marketing Manager
PARK CITY MOUNTAIN RESORT
Park City, UT
02.1998 - 04.1998
- Executed strategic planning and design of marketing materials to effectively communicate brand messaging.
- Achieved successful team engagement through organized ski activities and strategic meetings on trails.
- Developed and executed marketing campaigns to enhance brand visibility and drive guest engagement.
- Collaborated with cross-functional teams to create promotional materials and digital content.
Advertising Account Executive
L.L. BEAN, INC
Freeport, ME
12.1995 - 12.1997
- Led creative strategy for national advertising initiatives, ensuring alignment with budgetary constraints of $8 million for television and $10 million for print.
- Designed and implemented innovative creative concepts for L.L. Bean Visa credit card program, driving customer engagement.
- Earned nominations for two Bean's Best Awards, highlighting achievements in advertising and direct marketing initiatives.
- Developed and maintained client relationships to drive campaign success and customer satisfaction.
- Collaborated with creative teams to generate innovative advertising solutions tailored to client needs.
Education
Bachelor of Arts - Studio Art
University of Maine
Orono, ME05.1987
Skills
- Team collaboration
- Active listening skills
- Effective decision-making
- Initiative-driven
- Analytical thinking
- Effective questioning
- Responsive to new challenges
- Client relationship management
- Understanding communicator
- Friendly demeanor
- Effective multitasking
- Client support
- Trustworthy performance
- Collaborative mindset
Timeline
Marketing Manager and Business Acceleration Manager
WEX
01.2016 - 05.2020
Project Manager- Creative Department
LL Bean
01.2013 - 12.2014
Business Development and Project Marketing Manager
BARD CONSULTING, LLC
03.2001 - 01.2016
Internet Development and Customer Loyalty Manager Catalog Production Manager
SUNDANCE CATALOG CO
05.1998 - 07.1999
Assistant Marketing Manager
PARK CITY MOUNTAIN RESORT
02.1998 - 04.1998
Advertising Account Executive
L.L. BEAN, INC
12.1995 - 12.1997
General Contractor and Manual Laborer
Bard Family Rental Properties & Homes
01.1987 - Current
Bartender
Silver Street Tavern
Bartender
You Know Whose Pub
Front Waiter
Jonathan's Restaurant
Bachelor of Arts - Studio Art
University of Maine