LEANNE LOYD

• Company Overview: Global B2B Professional network connecting industry experts with enterprise clients

* Laid off due to 20% company-wide reduction in force following appointment of new leadership and change in strategic direction after acquisition by VisasQ

• Drove member acquisition strategy resulting in 1,000 new healthcare and IT executive members within 10 months
• Led cross-functional collaboration to implement marketing technology solutions for member profiling, acquisition tracking, and engagement optimization
• Established strategic partnerships with healthcare networks to expand customer base and enhance service offerings
• Global B2B Professional network connecting industry experts with enterprise clients

• Company Overview: Leading digital insights company providing real-time insights and market research solutions
• Optimized member journey through website redesign, implementing automated quality validation and enhanced profiling system
• Developed and executed multi-channel marketing campaigns including email, content, and affiliate marketing strategies
• Partnered with analytics teams to establish KPIs, optimize campaign performance, and increase customer engagement, reducing external vendor costs by 14%
• Led marketing initiatives achieving 75% participation rate in profile updates through personalized communications and segmentation

• Company Overview: Healthcare market research and consulting firm
• Managed end-to-end customer experience programs, including recruitment, engagement, and retention of healthcare professionals
• Spearheaded marketing automation initiatives including implementation of double opt-in system and CRM database
• Led cross-departmental collaboration to optimize project delivery, customer satisfaction, and resource allocation
• Developed and executed global marketing strategies to engage healthcare professionals for research initiatives