Leanne Strickler

I'm responsible for all digital content and marketing campaigns, specializing in audience segmentation. I designed and maintain the current company website, blog posts, social media, and more. I also handle Google Ads/LinkedIn ads, content optimization, organic search optimization, and a/b testing. I've helped SupplierGATEWAY double its current clientele list over the last year by:

• Developing creative digital content and unique campaigns to drive brand exposure.
• Creating SEO initiatives to improve content, keywords and branding.
• Producing blog posts, pay-per-click ads and promotional content.
• Utilizing database management and correspondence automation tools to streamline and automate marketing campaigns while gathering statistical data on efficacy of client interaction.
• Conducting webinars with current and prospective clients, developing presentation content and delivering live interactive presentations to engage customers and build rapport.
• Collaborating with managers and supervisors in other departments and company executives to develop and implement cross-functional standards across several departments.

I am a one-stop shop for independent consultants who need brand identity revision. My area of expertise is creating sustainable brands and marketing plans based on best-practice SEO and CRO.

This is expressed via:

• Designing visual and graphic images to use on multiple platforms.
• Redesigning sites to enhance navigation and improve visual appeal.
• Implementing improvements to boost site performance.
• Reviewing information and elements regularly on websites and pages for accuracy and functionality.
• Delivering end-user training on content management systems allowing staff to make easy updates and maintenance to website without developer assistance
• Creating and editing consumer-facing content for various forms of marketing materials.

• Developed, optimized and copy-edited marketing content for consumer-facing websites.
• Created compelling and value-added content for blogs and social media properties.
• Developed quality and individualized content for websites with keyword-rich text and solid call to action statements.
• Conducted primary and secondary research on products and strategies.
• Interpreted creative direction and technical information to turn into persuasive copy concepts.
• Reviewed performance of content by capturing and assessing analytics figures.
• Analyzed daily website traffic data and reports to measure effectiveness of marketing strategies.

• Graduated with Honors