Lecie Capshaw

Facilitate residential sales from prospecting to closing, providing market insights, negotiations, and client support. Manage listings, conduct showings, and create marketing strategies to maximize property exposure and achieve optimal sale prices.

• Led daily store operations for a high-volume Sephora location, driving sales performance, operational excellence, and an elevated client experience.
• Recruited, trained, and coached a diverse team of Beauty Advisors, Leads, and Assistant Managers; fostered a culture of client-centric service, artistry, and teamwork.
• Analyzed business metrics, KPIs, and trends to create action plans that increased sales, improved conversion, and maximized profitability.
• Ensured flawless execution of visual merchandising, brand standards, safety protocols, and Sephora operating procedures.
• Oversaw inventory management, shipment processing, product replenishment, and loss-prevention initiatives to maintain optimal stock levels and reduce shrink.
• Built strong relationships with clients through personalized service, product expertise, and loyalty program engagement, boosting client retention and satisfaction.
• Managed scheduling, payroll, and labor planning to meet productivity goals while maintaining exceptional service levels.
• Partnered with district and corporate leadership to implement new programs, launches, promotions, and training initiatives.
• Resolved client concerns with professionalism and ensured a consistent, welcoming, and inclusive in-store environment.

• Ensure all guests receive warm, friendly, and helpful service in the retail store area.
• Resolve guest concerns promptly and professionally.
• Maintain a clean, welcoming, and authentically “Old Country Store” retail atmosphere.
• Oversee daily opening and closing procedures for the gift shop.
• Manage the sales floor, ensuring merchandise is well-stocked, signed, and presented according to Cracker Barrel standards.
• Monitor sales performance and implement strategies to meet or exceed store revenue goals.
• Execute visual merchandising plans, seasonal displays, and promotional setups.
• Perform inventory counts, track stock levels, and coordinate product replenishment.
• Reduce shrink through proper receiving, handling, and loss-prevention practices.
• Recruit, hire, train, and develop Retail Sales Associates.
• Coach team members in customer service, product knowledge, and sales techniques.
• Schedule staff and manage labor hours in alignment with business needs.
• Maintain accurate records and complete required reports (sales, inventory, labor, etc.).
• Ensure compliance with Cracker Barrel policies, safety procedures, and retail regulations.
• Collaborate with restaurant management to support overall store success.

Lead the store team to achieve and exceed sales goals and KPIs.

• Ensure a customer-first environment through proactive engagement and high service standards.
• Respond to customer concerns and resolve issues promptly and professionally.
• Recruit, hire, train, and develop store staff, including Assistant Managers and Sales Associates.
• Motivate and coach employees through regular feedback, goal-setting, and performance reviews.
• Foster a positive, inclusive, and collaborative team culture.
• Maintain compliance with company policies, procedures, and loss prevention best practices.
• Ensure accurate execution of merchandising direction, promotions, and seasonal floor sets.
• Implement Claire’s visual standards to create an appealing and on-brand shopping experience.
• Maintain product presentation, stock levels, and cleanliness of the store.
• Ensure team members are trained and certified in successful ear-piercing execution and safety protocols.
• Maintain hygiene and adherence to all piercing regulations

The District Training Manager is responsible for developing and strengthening store teams across the district through effective training, coaching, and onboarding programs. This role ensures consistency in brand standards, operational excellence, customer service, and ear-piercing expertise. The District Training Manager partners closely with District and Store Managers to identify training needs, support store performance, and build high-performing teams.