Lee-Anne Zinetti

• Lead the development and implementation of global precision diagnostic strategies across different therapeutic areas and phases (early commercial strategy, launch readiness, market growth and above & across TA)
• Work with cross-functional team to ensure alignment of diagnostic development milestones with clinical development and incorporating diagnostic needs into brand strategies and launch readiness execution.
• Deliver diagnostic testing assumptions into early pipeline and individual brand forecast modeling.
• Collaborate with BD&L and Innovative Commercial Partnerships teams to provide commercial input to diagnostic agreement with potential partners
• Partner cross-functionally to ensure alignment on go-to-market diagnostic strategies and efforts across the drug development continuum.
• Lead PDx external engagement strategy with global Oncology HCPs & Scientific societies
• PDx engagement lead (MAP) to ensure allocation of resources across all TA (Cardio, Neuro, Immuno, Solid Tumor & Heme) to enable an agile and efficient CoE model.

Achievements:

• Led successful launches of 3 novel companion diagnostics in partnership with Pharma (RxDx)
• Implemented a 'Day-One lab readiness program' with national reference laboratories to enable test availability at the time of FDA / EMA / PMDA approval
• Piloted a flexible working model across Dev/Clinical/Commercial to meet the evolving priorities of pharma partners

Responsibilites:

• Revenues and prioritisation of QIAGEN oncology portfolio & milestones delivery of Pharma Dev/Commercialisation contracts
• Led a team of (8) Marketing Managers, facilitating collaboration with senior stakeholders across R&D, CommOps, Med Affairs, and Finance to ensure alignment with organizational objectives and optimize resource utilization.
• Development & communication of the strategic development plan for the Oncology franchise (Goals, technology platform strategy, investment initiatives, and partnering strategies)
• Built and implemented the global Oncology marketing plan, overseeing associated budgets on an operational basis to drive brand awareness, market penetration, and revenue growth.
• CDx commercialization activities in collaboration with pharmaceutical partners, employing innovative patient identification strategies to maximise launch success
• QTRly business reviews with regional sales leaders to drive revenue growth for on-market products
• Lead cross-functional launch review meetings w/ global and regional teams
• Developed comprehensive Go-To-Market strategies for priority product line to optimize sales performance, enhance market share, and boost profitability.
• Established a Scientific Advisory Board to gather market insights and strategic feedback, informing product roadmap decisions and optimizing go-to-market strategies.
• Engagement with advocacy networks, policy groups, and trade associations, expanding QIAGEN presence and influence within relevant industry circles.

Achievements:

Led successful launches of 2x novel companion diagnostics in partnership with NA pharma team (RxDx)

Resonsibilities:

• Develop sales and marketing strategies to meet NA ComOps business targets
• Build and execute annual marketing plan in partnership with campaign and demand generation experts to develop multi-channel marketing campaigns
• Identify and build positioning in new segments for on-market products
• Effectively manage cross-functional relationships across the various business functions at QIAGEN (Commercial, Regulatory, Supply Chain, Pricing...)
• Responsible for CDx regional marketing activities – Day 1 lab readiness, facilitate regional partnership meetings, CDx launch tactical plan
• Manage 3rd party vendors relationships and negotiate contract terms on an annual basis
• Develop marketing materials: sales enablement tools, tradeshow collaterals, ad campaigns, etc
• Tailor and execute training programs for all levels of the NA ComOps team

Responsibilities - in addition to Account manager role listed below:

• Develop and implement a strategy for QIAGEN Australia national accounts.
• Bi-annual business review meetings with C-suite
• National pricing strategy to improve QIAGENs product implementation across Australia.
• Liaise with marketing departments within national accounts to develop campaigns to promote QIAGEN portfolios and improve brand awareness
• Coordinate educational workshops for customer referral database

Achievements:

• Presidents Circle 2015
• QIAGEN Leadership Development Program

Responsibilities

• Develop and implement key account plans which align with regional marketing strategies.
• Accountable for achieving budgeted sales whilst keeping costs under control.
• Continuously prospect and maintain a healthy sales funnel with the focus on shortening the sales cycle.
• Build and develop relationships with KOLs relevant to each portfolio within my sales territory.
• Developed clinical lab network and established knowledge sharing and collaboration via QIAGEN sponsored workshops.
• Organise and facilitate tailored product seminars to educate clinicians / lab staff on various QIAGEN molecular diagnostic offerings.

• Understand market segment and implement a price point strategy to secure new business whilst maintaining profitability.
• Establish & maintain high-level of customer engagement with A & B customers (80:20 rule)
• Build and develop relationships with KOLs relevant to portfolio within my sales territory
• Deploy local field sales and marketing strategy to generate leads
• Timely SFDC updates with pre-call plans and CRM updates

• Maximise customer satisfaction by providing scientific support across Immunology portfolio
• Hospital system workflow analysis to standardise referral networks across multi-site systems
• Develop global pricing and sales strategies for various customer segments
• Implement training programs for customers
• Develop and implement a CRM to improve customer support and license renewal rates
• Onboarding of new employees