Summary
Overview
Work History
Skills
Certification
References
Timeline
Generic

Lee Neujahr

Boise,ID

Summary

Lee, here! I am a Midwestern-born, passionate and humble guy. I enjoy being put out of my comfort zone and accepting new challenges. Building brands from the ground up, then taking them to market, and engaging with customers about exciting products is what I love. My career showcases creativity, loyalty, dedication, and a commitment to develop strong interpersonal relationships with business partners. I thrive on collaboration and innovation through a variety of means to get a deliverable result. Hobbies include playing instruments, recording music, cooking, and fermenting all sorts of stuff.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Sales Director

Gravity Beverage/SELTZi Cocktail Co
Boise, ID
04.2022 - Current
  • Established a new beverage concept, utilizing Idaho's stringent drinking laws, forging a new pathway to revenue for alcohol consumption venues.
  • Created an award-winning lineup of ready-to-drink canned cocktails, ready-to-serve draft cocktails, and ready-to-freeze frozen cocktails (11 awards from San Francisco World Spirits Competition).
  • Focused on sourcing quality ingredients and hand processing for products.
  • Sought out key accounts in the influencer category, as well as the high-volume category, to grow the brand and brand awareness.
  • Caused a bidding war between multiple beverage distributors, signed with a distribution partner in the first 6 months after negotiations.
  • Added Albertsons grocery stores in Idaho as a major account in year one.
  • Oversaw all events, event managing, and planning.
  • Coordinated all raw materials delivery and production schedule.
  • Became well-versed in packaging line operations and minimized loss.
  • Handled all social media marketing, promotions, and sponsorships.
  • Established pickup procedures and invoicing with distribution partner

Chief Beer Officer

Gravity Beverage
Garden City, ID
02.2020 - 04.2022
  • Assisted in building out a concept 3 bbl brewing system (highly-automated, self-cleaning, self-guided, compact footprint, user-friendly)
  • Devised plans on where to take the concept (restaurants, bars, coffee shops, theaters, stadiums, corporate event spaces, wedding venues, etc.)
  • Developed streamlined beer recipes incorporating innovative, modern techniques
  • Utilized cost-saving techniques and eco-friendly materials and practices
  • Stretch goal of licensing out branded recipes with the intent of disrupting distribution models (i.e. shipping kits for beer rather than packaged goods)
  • Collaborated with industry professionals to gain insight on where the concept could lead (The Bruery, Mammoth Brewing Co., MolsonCoors.)

Tasting Room Manager

The Bruery LLC
Orange County, CA
12.2015 - 12.2019
  • Assumed active role quickly with minimal training
  • Employee Scheduling (time off requests, PTO, etc.)
  • Payroll / timecard maintenance completed in a timely manner, consistently
  • Fair and balanced employee discipline (documentation, verbal warnings, etc.)
  • Maintained complex inventory and release schedule for new products
  • Active role in employee hiring, onboarding, and continual development
  • Set yearly goals for employees, gave in-depth training for new products and new procedures
  • Championed brand in and out of work hours
  • Widely regarded and trusted amongst staff
  • Actively volunteered for off-site events
  • Became dedicated Safety Program representative

Tasting Room Assistant Manager

The Bruery LLC
Santa Ana, CA
02.2015 - 12.2015
  • Assumed lead role in cash handling procedures ensuring drawer and deposit accuracy
  • Implemented new inventory management efforts
  • Developed data-driven system for completing weekly Tasting Room restock so guests could expect beers to be placed in rotation effectively and as frequently well-stocked as possible
  • Became an active go-between from Tasting Room staff to GM, lightening the workload of both as much as possible to guarantee smooth day-to-day operations

Tasting Room Full-Time Bartender

The Bruery LLC
Santa Ana, CA
03.2014 - 02.2015
  • Developed strong, personal rapport with many regulars and higher-end guests
  • Continually displayed a dedicated mentality to establish our Tasting Room as a premier, award-winning craft beer haven
  • Tirelessly engaged guests coming from far and wide by welcoming and having a personalized conversation
  • Excited guests by using vivid, descriptive, & personalized selling points on our products
  • Individually sought education by continually learning beer recipes and techniques from other departments
  • Trusted by Sales Team and management to host VIP accounts, and to feature catalogue of beers currently available
  • Developed program for Tour Guides for extra value benefit of visiting Tasting Rooms on the weekends

Front of House Lead/Beverage Coordinator

Taco Asylum LLC
Costa Mesa, CA
04.2011 - 03.2014
  • Built my craft beer knowledge and developed my food and beverage expertise by working with an all craft beer & unique chef-driven menu
  • Assisted with event planning for large groups, buy outs, and pop-ups
  • Aided in menu construction, creating specials and menu features
  • Buying/rotating kegs of craft beer, establishing relationships with local breweries
  • Developed skills as an eager bartender, knowledgable server, accurate food runner, and swift busser
  • Promoted to Front of House Lead within 1 year
  • Became dedicated new employee trainer, assisting in successful transfer of knowledge to new hires

Skills

  • Sales Strategies
  • Competitor Analysis
  • Market Trend Analysis
  • Key account development
  • Territory Management
  • Advertising strategies
  • Career planning
  • Profile and revenue-generating strategies
  • Group and individual instruction
  • Event promotion
  • Invoice verification
  • Logistics management
  • Process management
  • Inventory organization
  • Conflict and dispute resolution
  • Equipment maintenance and repair
  • Vendor Management
  • Business Development
  • Trend tracking
  • Task delegation and prioritization
  • Proficiency in Open Office, Pages, Google Sheets, Microsoft Excel

Certification

  • Certified Beer Server through the Cicerone Training Program
  • TIPS and LEAD certified for Safe Alcohol Service
  • ServSafe Food Handlers Card

References

  • Scott Carpenter (818) 389-0385
  • Andrew Bell (310) 779-6045
  • Mike Garcia (208) 606-2853

Timeline

Sales Director

Gravity Beverage/SELTZi Cocktail Co
04.2022 - Current

Chief Beer Officer

Gravity Beverage
02.2020 - 04.2022

Tasting Room Manager

The Bruery LLC
12.2015 - 12.2019

Tasting Room Assistant Manager

The Bruery LLC
02.2015 - 12.2015

Tasting Room Full-Time Bartender

The Bruery LLC
03.2014 - 02.2015

Front of House Lead/Beverage Coordinator

Taco Asylum LLC
04.2011 - 03.2014

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Lee Neujahr