Lee Smith

- Direct strategies and initiatives to drive growth at PGA TOUR's flagship event including all revenue generating business areas such as sponsorship, ticketing, merchandise, and concessions. ($100 Million+)

- Integral in building, activating, and advancing title sponsorship program annually including TV ad units, broadcast innovations, client hosting strategies, and onsite brand activations/exposure. ($35 Million+)

- Lead marketing, communications, content, and brand teams with focus on revenue generation and fan engagement.

- Analyze market trends and competitor activities to drive growth and enhancement.

- Oversee PLAYERS Championship event production and onsite programming including partner events, fan promotions, and athlete experiences,

- Create annual event budget and objectives to achieve targeted growth from year to year.

- Manage operations and event services teams that include event construction, interiors, signage, lodging, transportation, and volunteer force.

- Lead community outreach team and net proceeds distribution through philanthropy programs that touch 300 organizations annually.

- Conduct weekly and bi-weekly leadership meetings to ensure year round alignment and progress to goals.

- Responsible for development and career advancement for subordinates including recent promotions for team members.

- Built 5-year long range plan for event growth, capital investment, master site planning, campus structure, and aspirational concepts.

- Managed revenues and expenses for 325 members and $17 Million revenue facility.

- Lead all revenue generating business units including membership sales, golf, F&B, retail, and others.

- Lead construction of annual budget and support general managers at other facilities during the budget cycle.

- Increased membership totals by 85 full golf equivalents.

- Hosted two PGA TOUR events ('19, '21), one LPGA Tour event ('23), and assisted in recruiting the BMW Championship ('27).

- Improved overall bottom line financial performance at the facility year over year during tenure.

- Supported management (GM) to four additional clubs for the TPC Network while at Liberty National (TPC Twin Cities, TPC Rivers Bend, TPC Jasna Polana, and TPC Colorado)

- Assisted in developing and promoting numerous employees each season.