Lee St. James

Work History

Executive Creative Director

NOW Applied Imagination, Stamford

Tampa, FL

01.2020 - Current

360 strategy, content design, creation and execution to achieve client marketing goals that strengthen brand and consumer connections and achieve aggressive business results
Analyzed behavioral trends and leverage proprietary strategic tools to craft proper messaging, market positioning, and enhance visibility
Delivered ideas and concepts that set clients apart from competitors, executed across multiple delivery platforms
Major Client Acquisitions in 2020: TFS Financial Services, “MedTel“ Surgical Software solution), Harvard MedTech, FOXDEN Cyber Security Services, and Hardwood Spiked Seltzer, compromising $425K in new revenue.
Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Proved that fully-remote and excellence can co-exist

Executive Creative Director

Havas Tonic & Arnold Worldwide, Havas Creative

New York, NY

01.2016 - 02.2020

Translated brand platforms into high-caliber, strategically-relevant content that engaged, enlightened, and inspired end-users while maintaining campaign and brand continuity. Coined term "Content-tising", for work that is beyond advertising
Established brainstorming and team ideation meetings to foster collaboration, open communications, improved business results & ROMI
Selected Achievements:
Served as the Co-Creative lead for the HAVAS Health & You (HH&Y) Diabetes Cardiovascular Village, a unique health and wellness agency launched to service a $30M portfolio of Sanofi Diabetes assignments
Developed high-impact creative trailers and promotional content for company campaigns from concept to completion
Orchestrated photo sessions and video shoots by choosing photographers, directors, stylists and cosmetic artists, et al
Oversaw full teams of writers, artists, designers and project managers
Established procedures and quality standards for department
Oversaw, guided and coached 157 designers and art directors and copywriters HCP (healthcare professional) and DTC (direct-to-consumer)
Collaborated with outside agencies to manage project progress and milestones. Brand Quarterback, Content Orchestration
Oversaw creative strategy and execution of man-made insulin product, Toujeo’s market entry

Executive Creative Director

Grey Global Group, WPP plc

New York, NY

03.2013 - 12.2016

Developed engaging, interactive experiences and events for a wide variety of consumer product goods (CPG & OTC) brands
Collaborated with outside agencies to manage project progress and milestones.
Originated branding and campaign concepts, themes, and graphics following strict project specifications.
Spearheaded WPP initiative in partnership with Ogilvy/Grey Global CEOs to combine talents, resources, and global offices of Grey and Ogilvy to service $12.7B portfolio of GSKs consumer healthcare brands. We created GO/GSK
Provided detailed direction to creative teams in 12 countries while navigating diverse cultures between WPP’s Grey and Ogilvy global agencies
Selected Achievements:
Converted 94% of all sales pitches into new business including contracts with Nicorette, Bausch+Lomb, AARP, Pfizer, and GlaxoSmithKline (GSK)
Instrumental in Grey being named, “Agency of the Year,” at Cannes 2016 Lion Awards for its integrated, multi-media campaign for Breathe Right Strips.
Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Evaluated and contributed to creative team ideas and translated into actionable project plans.
Oversaw full teams of writers, artists, designers and project managers.
Orchestrated photo sessions and film shoots by choosing photographers, directors, stylists and cosmetic artists.
Revamped work strategies and processes to accomplish agency objectives. Applied "Design Thinking" to create a new way for client to evaluate quality of the ideas and the work.
Supervised design and production staff developing innovative designs for all client projects while managing deadlines. My clients numbered 17.
deadlines. My group numbered 17 on our roster.

Executive Creative Director

Colangelo, an Omnicom Company

Darien, CT

03.2010 - 03.2013

Led total agency creative resources translating business objectives into clearly focused direction, ensuring brand standards are met, administering budgets, timelines, and deliverables, monitoring progress, and ultimately executing client’s brand vision
Selected Achievements:
Church & Dwight
Trojan: Pitched, built, and won. Repositioning Condom market leader from contraceptive to “sexual health“ brand by introducing non-condom products and further building core business share and volume
Rolled out Trojan Vibes via massive promotional sampling event to overcome retailer resistance and gain previously unobtainable coveted Walmart shelf space
Don Julio Tequila: Diageo Assigned to vitalize and make relevant this neglected 50k case brand
Leveraging its iconic founder back story and 100% agave product, our team lifted case volume 10x with platform that continues to drive sales now exceeding 1 million cases
Instituted last-minute Red Stripe Beer Super Bowl campaign in response to a Volkswagen commercial that aired 6 days before game day
Designed to hi-jack the sporting event from Miller and Budweiser, creative efforts garnered 7.3 million impressions and 103,000 views on YouTube, increased brand’s Facebook likes by 5%, and Twitter followers by nearly 24%
Led creative teams responsible for 100% of Diageo BTL programming.
Oversaw full teams of writers, artists, designers and project managers.
Established procedures and quality standards for department.
Recruited, hired and trained top candidates with eye for performance.
Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Preserved branding standards of assigned accounts.

Global Creative Director

Publicis | Saatchi & Saatchi

New York, NY

03.2000 - 06.2010

Conceived and implemented marketing, advertising, sponsorship experiences and campaigns for billion-dollar brands UBS, Paine Webber, and Procter & Gamble’s (P&G) Bounty, Charmin, and Puffs
Collaborated with outside agencies to manage project progress and milestones. BAL (Brand Agency Lead model) Content Manager.
Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Directed and motivated teams to generate innovative, unique, and client-centered experiential content
Consistently met client expectations to drive sustainable growth
Tasked by Saatchi creative chairman Bob Isherwood in 2003 to enhance Agency’s success at Cannes
Successfully increased overall entries and awards by 17%.

Websites

Summary

Overview

Work History

Executive Creative Director

Executive Creative Director

Executive Creative Director

Executive Creative Director

Global Creative Director

Education

Master of Fine Arts - Sculpture and Design

Bachelor of Fine Arts - Sculpture and Design

Skills

Work Availability

Timeline

Websites

New Biz

Awards

Similar Profiles

Samuel WilliamsSamuel Williams

Egor EremeevEgor Eremeev

Sandhya DatlaSandhya Datla

Cristian SilvaCristian Silva

Michelle Lopez, RN BSNMichelle Lopez, RN BSN