Leeana Russell

• Assessed marketing copy, art comps and final designs and compared with established specifications.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Utilized market trends and target audience statistics to effectively and appropriately market products.

Develop multi- channel marketing campaigns tailored to the different stages of the sales funnel. Specially handling Pearson's thought leadership efforts as well as business, economics, psychology, nursing, information and technology disciplines. Working with product, creative, analytics, and sales to optimize campaigns and win adoptions and retention.

• Key Talent Program 2021-2022; group of 10 nominated individuals across the organization participate in a year long program including mentorship and project development with senior leadership
• Nominated to handle Pearson's Pride month social strategy, collaborating with employee resource groups to develop an inclusive, educational and engaging

• Developed and initiated projects, managed costs and monitored performance.
• Met project deadlines without sacrificing build quality or workplace safety.
• Maintained relationships with material vendors to lower costs and diversify capabilities.
• Updated operational methods and oversaw accounting procedures for improved efficiency.

Manage cross functional teams to execute digital/ print projects for high profile CPG clients from inception to launch. Project value ranges from $300k to $4 million. Portfolio includes: Clorox, PepsiCo, Kraft Heinz, Mars Inc, Unilever, Procter & Gamble, Pillsbury, Kimberly Clark, Bayer, Energizer, Campbell’s, Glaxo Smith- Kline, Abbott, Mattel, Hasbro

Control and manage all aspects of the project life cycle (project scope, budget, timelines, deliverables, production (design/content), staging environments, quality assurance, post launch analysis)

• Serves as Walmart.com Email Lead SME (Main contact for Walmart.com email blasts; Handling the scheduling, sponsorships, execution, content, HTML and a/b testing)
• Serves as Process Rollout SME for Walmart Project Management team

Develop and implement marketing programs for 65 community events in the North Pinellas region; specifically handling the major corporate sponsorship accounts with the Tampa Bay Lightning, Race for the Cure, Clearwater Threshers, Clearwater Jazz Holiday, and the Tampa Bay Times Turkey Trot (negotiating contracts, signage, manage hospitality tickets, oversee community initiatives)

Collaborate with designers and cross functional teams to create print/digital ads, newspaper wraps, contests, and social media for local events while maintaining the Tampa Bay Times brand and message

- Helped create and design the new Tampa Bay Times’ logos for their rebranding

- Lead a team of 20 to develop and execute the Tampa Bay Times Festival of Reading event-7,000 in attendance

- Handle all accounting and public relations for 24 Tampa Bay Times consumer shows- tampabayexpos.com

- Serve as the Times liaison for 7 chambers of commerce and merchant’s associations in the North Pinellas region

Organized and sold Girl Scout/Boy Scout programs and Birthday Packages; oversee operational procedures for the programs
Develop partnerships with regional/national tournament directors
Assist with creative concepts for production of all group sales collateral and promotions

Coordinate player appearances, Crewzer dance team, and mascot for Crew Soccer Rocks clinics

Sell group tickets to youth teams, non-profits, individuals, and organizations looking to provide a unique group experience

- Developed, Sold and implemented the Girl Scout/ Boy Scout event at the stadium; 1000 scouts in attendance

- Created the graphic design elements for the group ticket sales collateral pieces

- Handled the website and social media for thecrew.com main proprietary website

- Sold $95,000 in group ticket revenue, and was responsible for $63,000 in new sponsorships

- Sales training from Lance Tyson, sales trainer of Legends Premium Sales/ owner of Dale Carnegie Training

Make 100 cold calls from self-generated leads and provided lists to sell full and partial season ticket packages
Conduct appointments and tours of Tropicana Field to assist in closing new business and developing new relationships
Responsible for servicing and up selling single game ticket buyers

Organize and execute season ticket holder events and watch parties

- Sold $110,000 in season tickets for 2010 and $65,000 in deposits for 2011 season, 101 seats sold