Lee Ann Appleyard
B2B Copywriter and Content Writer
Kingston,Pennsylvania
Summary
Resolute and versatile B2B technology copywriter and content writer with 20+ years of experience in crafting compelling and SEO-optimized content for diverse industries. Proven record of producing engaging white papers, eBooks, articles, blog posts, and marketing copy that resonate with target audiences. Skilled in conducting thorough research, adhering to brand guidelines, and meeting tight deadlines. Strong ability to collaborate with cross-functional teams to deliver content that supports organizational goals. Seeking to leverage expertise in content strategy and creative writing to contribute to your company’s marketing initiatives.
Overview
25
25
years of professional experience
Work History
CUSTOMER ENGAGEMENT LEAD, BUSINESS DEVELOPMENT TEAM
OPTiMO INFORMATION TECHNOLOGY
02.2022 - 07.2024
- Engage with federal government Office of Small and Disadvantaged Business Utilization Points of Contact (OSDBU POCs) and multiple government agencies' POCs to determine their needs for technology services
- Prepare Request for Information (RFI) documents in response to federal agency Sources Sought, Market Research, and Requests for Information
- Develop and maintain relationships with key stakeholders to identify and pursue new business opportunities
- Coordinate with internal teams to ensure alignment with client requirements and project goals
- Monitor and analyze market trends to provide strategic insights for business development initiatives.
COPYWRITER / COPY EDITOR
OPTiMO INFORMATION TECHNOLOGY
02.2020 - 07.2024
- Develop content for blog posts on a variety of technology subjects, including web design and development, cloud, and rapid prototyping for company marketing campaigns
- Copy edit and proofread all Request for Proposal (RFP) documents prior to submission, ensuring adherence to tight deadlines
- Create quarterly internal company newsletters, interview employees for various columns, and design the layout for each issue
- Conduct marketing and research activities utilizing ChatGPT (AI) prompts to enhance content quality.
FREELANCE WRITER
SELF-EMPLOYED
01.2000 - 01.2023
- Demonstrate passion about producing clear, concise, and engaging B2B and B2C writing for multiple revenue-generating projects in various sectors, including technology, software, LMS, education, medical/healthcare, construction, plastics, wholesale practices, application awareness, security, malware, phishing, solar energy, e-learning, medical conditions, and medical devices, targeting both internal and external corporate communications
- Create comprehensive blog content on medical topics such as oxygen concentrators, COPD, asthma, emphysema, pneumonia, bronchiectasis, Peripheral Artery Disease (PAD), dementia, Alzheimer's Disease, and Lewy Body dementia
- Transform complex information into easy-to-understand, informative copy, enhancing audience comprehension and engagement
- Execute SEO long-form, medium-form, and short-form copy in the form of white papers, blog posts, ebooks, radio scripts, marketing collateral, infographics and others in digital and print formats for companies including Trend Micro, HP, Kable, Welcom Software, O2, Verizon Business, Syntel, iolo technologies, and CPR Strategic Marketing Communications, contributing to over $5,000,000 in profits
- Build strong client relationships, positioning them as thought leaders in their industries, and managed over 2,100 projects from brief to completion, including funnel marketing with personas addressing the buyer's journey, including those in America, Europe, and EMEA
- Generated $500,000 profits for single weekend email shots for international women’s and children’s retailer Mamas & Papas.
BLOG WRITER
RESPONSIFY
03.2019 - 12.2022
- Develop high-engagement SEO content for inbound funnel marketing campaigns across various sectors including technology, construction, e-learning, and data collection
- Create compelling, targeted blog posts on topics such as cloud computing, Continuing Medical Education (CME) learning management systems (LMS), and Windows utility software, solar energy, logistics, construction estimating software, and inventory cost management
- Produce informative articles for healthcare sectors, focusing on Federally Qualified Health Centers (FQHCs) and other medical/healthcare industries
- Consistently meet tight deadlines while maintaining high quality and relevance in all written content.
COPYWRITER
OPTiMO INFORMATION TECHNOLOGY
11.2019 - 02.2020
- Serve as User Experience (UX) copywriter for the United States Postal Service mobile application redesign project
- Function as Subject Matter Expert (SME) and copywriter for the Project Management Office LMS project for new company hires
- Contribute as a copywriter, contributing writer, and editor for the newly formed Blog team, working closely with the Business Development team
- Manage tight deadlines and large workloads effectively in collaborative team environments.
BLOG WRITER
REAL SELF/VIVEVE INC.
04.2018 - 07.2019
- Developed engaging B2C women's health blog content with a focus on SEO and B2B physician-targeted marketing messaging for an international medical device company specializing in women's intimate health
- Created informative blog content on health and wellness topics such as endometriosis, fibromyalgia, hair loss, bone health, vitamins, menopause, bipolar disorder, and stress in women
- Tailored content to address the needs and concerns of women at all stages of life, ensuring relevance and engagement
- Collaborated with cross-functional teams to align blog content with overall marketing strategies and business goals
- Consistently produced high-quality, research-based articles to enhance brand authority and drive audience engagement.
SENIOR BUSINESS CONTENT WRITER
THOMSON REUTERS
09.2008 - 04.2011
- Assumed new responsibilities in management, leading a team of five writers for additional projects involving the review of business guides
- Fostered trusting relationships with government business guide product managers, significantly increasing response times from 10% to 98% within three weeks
- Functioned as project manager for the business writing team, conducting daily standups to ensure alignment and progress
- Provided mentorship and guidance to junior writers, enhancing the overall quality and consistency of content produced
- Coordinated with cross-functional teams to ensure that all business guides met strategic objectives and client requirements.
Education
Bachelor of Science - Biology
Marywood University
Scranton, PennsylvaniaSkills
- SEO Optimization
- Creative Writing
- Copywriting
- Content Writing
- B2B Writing
- Technology Writing
- Health and Wellness Writing
- Marketing Writing
- Content Strategy
- Plain English Writing
- Editing
- Proofreading
- Grammar Skills
- Research Skills
- ChatGPT (AI) Skills
- Market Analysis Skills
- Analytical Thinking
- Communication Skills
- Adaptability
- Time Management
- Content Management Systems (CMS)
- Stakeholder Relationships
- People Skills
- Teamwork
Websites
Technologyskills
- Microsoft Teams
- SharePoint
- MS Office
- OneDrive
- WordPress
- Slack
- Zoom
- Asana
- Google Drive
- Google Docs
- Third party CMS
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkWork Location
RemoteImportant To Me
Work-life balanceFlexible work hoursTimeline
CUSTOMER ENGAGEMENT LEAD, BUSINESS DEVELOPMENT TEAM
OPTiMO INFORMATION TECHNOLOGY
02.2022 - 07.2024
COPYWRITER / COPY EDITOR
OPTiMO INFORMATION TECHNOLOGY
02.2020 - 07.2024
COPYWRITER
OPTiMO INFORMATION TECHNOLOGY
11.2019 - 02.2020
BLOG WRITER
RESPONSIFY
03.2019 - 12.2022
BLOG WRITER
REAL SELF/VIVEVE INC.
04.2018 - 07.2019
SENIOR BUSINESS CONTENT WRITER
THOMSON REUTERS
09.2008 - 04.2011
FREELANCE WRITER
SELF-EMPLOYED
01.2000 - 01.2023
Bachelor of Science - Biology
Marywood University
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