Lee Ann Howlett

Developed comprehensive sales plans for business growth, resulting in significant market share expansion.

• Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
• Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
• Analyzed sales and marketing data for improved strategies.
• Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services that resulted in an increase of 3% YOY.

• Executive Sales leader over sales teams of multiple branded extended stay hotels in the Saint Louis market
• Analyzed sales and revenue management reports to identify trends and future demand opportunities, monitored pricing to ensure it is within an acceptable range based upon available inventory, current sales and revenue strategies and market demand
• Implemented sales focused strategies that resulted in increased corporate and group business over 55% YOY growth
• Acted as a liaison between the sales team and senior management, presenting monthly progress reports and suggesting improvements where necessary for better overall functioning of the department.

• Nurtured, built, and cultivated direct-to-seniors and business-to-business partnerships to generate new patient opportunities year-round
• Met with individual seniors and groups in their homes, workplaces, houses of worship, senior centers or living communities to share the Chen Med value proposition
• Cultivated strong relationships with health plan agents, individual insurance agents, social workers, caseworkers, senior housing managers, senior centers, and related community providers to keep Chen Med Medical Centers as their top provider choice for senior healthcare when referring patients to a primary care physician

• Developed and implemented successful sales and marketing strategies that exceeded revenue goals by 178% in 2021 amidst travel challenges due to COVID-19
• Mentored all newly hired sales directors to provide training, develop sales strategies, and provide continuing support and development
• Leader in new account acquisition for the portfolio that resulted in increasing revenues for the ownership group
• Elected to the O'Fallon Convention Bureau Board of Directors by Mayoral appointment

• Consistently achieved year over year annual increases of 3% to 5% in revenue and met budgeted goals for a portfolio of hotels
• Developed sales and customer service training that resulted in greater customer satisfaction and an exemplary client experience from our sales team
• Analyzed sales and revenue management reports to identify trends and future demand opportunities, monitored pricing to ensure it is within an acceptable range based upon available inventory, current sales and revenue strategies and market demand
• Developed account and territory selling strategies and identified and properly qualified business opportunities that resulted in a successful sales team

• Successfully opened a brand-new Hampton Inn hotel in 2010 that became the number one hotel nationwide for the Hilton brand and won Hilton's Award of Excellence and the Connie Award three years in row
• Won the 2011 Ambassador Award of the Year from the South County Chamber of Commerce for outstanding service and business development among the Saint Louis County business community
• Improved sales policies and practices
• Defined the sales cycle, created accurate job descriptions, and developed standards for customer relationship management for a successful sales team
• Developed account and territory selling strategies and identified and properly qualified business opportunities

• Created and implemented sales and marketing strategies resulting in new business development through sustained productive customer relationships, producing an increase in sales among multiple markets
• President-elect of Intercontinental Hotel Group Marketing Association
• Sales Mentorship to Atria's portfolio of hotels providing sales leadership, training, strategies, and business development skills, which resulted in an increase in revenue year over year for the properties

• Sales Director responsible for all sales and marketing strategies that resulted in 2.5 million in sales through new business development, penetrating existing accounts, and vertical markets
• Developed relationships with clients to understand their needs, resulting in sales contracts and fulfilling business solutions for our customers
• Prepared accurate sales forecasts and revenue reports for ownership in a timely manner
• Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.

• Sales leader that produced revenue that exceeded sales goals by 15 percent year over year
• Moved market share by developing a new account with a Fortune 500 company, which resulted in a closed business deal that generated the highest producing account year over year between 2003 and 2004
• Active member of Meeting Planner International and Society of Government Meeting Planners

• Ranked as one of the top 6% of sales managers nationwide for Remington Hotel Corporation
• Successfully exceeded sales goals, which resulted in over 107% annual goals
• Recognized as a member of the St Louis Association of Executive meeting planners
• Attend industry trade shows, promoting the features and benefits of our product with prospective clients
• Managed accounts to retain existing relationships and grow share of business.