Lee Ann Krueger
Cordova,TN
Summary
Accomplished Sales Manager with a proven track record in developing and maximizing sales performance through strategic relationship building and account retention. Expertise in driving revenue growth by fostering partnerships, servicing accounts, and implementing effective organizational development strategies. Demonstrated ability to lead teams in achieving ambitious production goals while maintaining efficiency and budgetary targets. Results-oriented leader with strong analytical, decision-making, and project management skills, committed to ensuring employee engagement and delivering high-quality outcomes through hands-on supervision.
Overview
17
17
years of professional experience
Work History
General Manager/National Sales
Legacy Media
07.2024 - 12.2025
- Over production of four community newspapers
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Handled all National Advertising for the five publications owned by Legacy Media
General Manage/National Sales
Magic Valley Publishing
01.2022 - 06.2024
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Interacted well with customers to build connections and nurture relationships.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Handled all National Advertising with agencies
- Over production of four community newspapers
National Sales Director
DeSoto Times-Tribune
03.2020 - 10.2021
- Hired for National Sales one week prior to Pandemic. National sales had just started picking up and time's been spent in local community selling.
- Liaised with marketing and product development departments to maintain brand consistency.
- Conferred design and production departments on customer needs and preferences to stay on top of changing demands.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Developed a comprehensive national sales strategy, aligning sales initiatives with company goals to drive revenue growth.
- Maintained ongoing communication with key clients to ensure satisfaction and address any concerns promptly.
National Sales Manager
Journal, Inc.
11.2015 - 01.2020
- Researched, identified potential customers and new market opportunities on continuous basis to maintain sustained revenue growth.
- Negotiated, closed agreements with national accounts and agencies to maintain current advertisers and garner new accounts for daily newspaper along with nine weeklies.
- Achieved $250,000 in new revenue first 90 days.
- Developed, implemented new Preprint process from point of sale to insertion into publication.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Journal, Inc., Tupelo, MS
Group Publisher
Journal, Inc. Dba Journal West 10, LLC
01.2017 - 05.2019
- Managed production of four weekly publications.
- Collaborated with team to define business requirements for organizational processes, achieve productivity standards and adhere to accuracy standards.
- Investigated and resolved customer complaints to foster satisfaction.
- Followed quality standards and procedures to minimize errors and maximize customer satisfaction.
- Responsible for all financials.
- P&L for all four publications.
- Increased profitability by 75% first year.
- Journal, Inc. Dba Journal West 10, LLC, Bartlett, TN
National Account Executive/Publisher
American Hometown Publishing/Brownsville Paper
03.2010 - 11.2015
- Built national sales program for 10 weekly publications.
- Negotiated, closed contract agreements with national accounts and agencies.
- Managed P&L for all financials.
- Met expected budget within first year.
- Admin duties: Interviewing, Employees records, legal documents.
- Completed day-to-day financial transactions, including handling employee payroll.
- American Hometown Publishing/Brownsville Paper, Remote/Brownsville, TN
Publisher
American Hometown Publishing Inc.
07.2008 - 03.2010
- Publisher of subscribed weekly community newspaper.
- Responsible for all financials.
- Increased revenue by 30% first year.
- Built budget for total operation.
- Admin duties: Interviewing, Employee records, Legal forms.
- American Hometown Publishing Inc./Collierville, Collierville, TN
Education
BBA - Marketing
University of Mississippi
University, MS05.1983
Skills
- Skilled in contract negotiations
- Sales team management
- Content marketing proficiency
- Account relationship development
- Public relations management
- Strategic advertising planning
- Strong attention to detail
- Team dynamics management
- Team development
- Large account oversight
- Relationship management
- Business development and planning
- Leadership and team building
Timeline
General Manager/National Sales
Legacy Media
07.2024 - 12.2025
General Manage/National Sales
Magic Valley Publishing
01.2022 - 06.2024
National Sales Director
DeSoto Times-Tribune
03.2020 - 10.2021
Group Publisher
Journal, Inc. Dba Journal West 10, LLC
01.2017 - 05.2019
National Sales Manager
Journal, Inc.
11.2015 - 01.2020
National Account Executive/Publisher
American Hometown Publishing/Brownsville Paper
03.2010 - 11.2015
Publisher
American Hometown Publishing Inc.
07.2008 - 03.2010
BBA - Marketing
University of Mississippi