Summary
Overview
Work History
Education
Skills
Timeline
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LeeAnn Lichnovsy

Senior Director
North Canton,OH

Summary

Accomplished Sales, Outreach, and Program Executive with extensive experience in nonprofit program and account management, program development and evaluation, contract negotiation, business development, customer service, customer retention, and revenue generation. Over 13 years of successfully leading strategic and tactical business initiatives, demonstrating expertise in large-scale business transformation and change management to consistently surpass company objectives. Possessing strong communication skills, team building abilities, and a commitment to fostering the company's vision while cultivating a professional culture grounded in trust and mutual respect.

Overview

21
21
years of professional experience

Work History

Senior Director

Community Matters
07.2021 - Current
  • Senior Director duties include representing the organization at all local and national venues and events. Running the organization in conjunction with the CEO and making decisions for the organization based on opportunity, fit, and mission. Overseeing the company as needed; decision based hiring and growth as determined by market needs.
  • Made yearly budget goal of over $2,000,000 for the last five years
  • Created an agile working environment, enabling rapid response to changing business needs without sacrificing quality or performance standards.
  • Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
  • Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
  • Championed continuous improvement initiatives to drive operational excellence within the organization.
  • Grew talent pool by actively recruiting top-tier candidates from diverse backgrounds while implementing robust training programs for skill development across all levels of staff members.
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.

Director of Outreach & Services

Community Matters
03.2012 - 06.2016
  • In collaboration with the organizational leadership, oversees the daily operation of the organization and participates directly in the creation of long-term strategies to broaden the organizations image and funding base and increase the client agencies served. Primary responsibilities include;
  • Work closely with CEO to establish priorities, oversee and monitor progress, and lead specific projects and activities to grow and achieve goals and mission.
  • Provide direct supervision for the Program Department. Lead staff meetings.
  • Represents/leads agency in absence of the Executive Director.
  • Grant Development:
  • Directing and working with Grant Manager on strategic management of all foundation and corporate grant activities.
  • Marketing and Communications:
  • Responsible for providing strategic management of agency’s communications and marketing plan.
  • Ensuring that the organization and its mission, programs, and services are consistently presented in strong, positive images to relevant audiences.
  • Financial Management:
  • Working with Operations Director to monitor annual budget development process and annual audit.
  • Review financial reports on a regular basis and ensure compliance with and timely reporting on all contracts.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.

Outreach Manager

Community Matters
03.2012 - 06.2016
  • Work closely with the Executive Director to develop, maintain, and monitor a strategic plan for the design, launch, and support of all programs, services, and products provided by Community Matters.
  • Responsible for meeting departmental and organizations goals
  • Oversee the Programs & Services Department including the oversight for the team’s planning strategies and processes for outreach, and coaching/program implementation, including all technical support of all Community Matters programs and services.
  • Hire, train and supervise the 3 person team of Program Coordinators.
  • Design and create content for organization newsletters and e-marketing communication.
  • Create and lead all Sales/Outreach Efforts
  • Lead cultivation of targeted high-level clients (Dept. of Ed’s, District level etc.)
  • Co-Develop sales action plans as needed, including constant contacts, email blasts, sales presentations, community networking and more.
  • Developed network relationships with industry professionals to enhance community awareness and promote services.
  • Pursued quarterly growth targets through strong leadership, analysis, problem-solving, team building, and coaching.

Sales Manager

Sonoma West Publishers
01.2009 - 01.2011
  • Managed print media sales for weekly news outlet, with responsibility for meeting and exceeding all company sales objectives.
  • Developed organizational assessments and business plans to increase sales, including participation in development and re-design of Web sites and special sections.
  • Presented marketing plans to current and prospective accounts to drive business.
  • Prospected, developed and secured new accounts for all media outlets and provided comprehensive customer service support throughout entire sales cycle.
  • Recognized as client retention guru.
  • Consistently achieved all monthly departmental sales goals of up to $80K.
  • Grew client base and sold Internet advertising upon launch of newly re-vamped Web site.

Classified Sales Manager

THE STEAMBOAT PILOT & TODAY, WORLD WEST LLC
01.2005 - 01.2009
  • Managed daily classified sales operations of three print newspapers within call center environment.
  • Created and presented sales presentations and marketing plans for all national accounts.
  • Hired, trained and managed a team of three sales associates.
  • Managed department schedules, conflicts, issues and incentive programs as required.
  • Participated in development of classified and website enhancements to increase sales productivity and product visibility.
  • Achieved monthly departmental sales goals of over $100K.
  • Developed assessments and plans to increase productivity of sales team.

Magazine Sales Representative

THE STEAMBOAT PILOT & TODAY, WORLD WEST LLC
01.2005 - 01.2009
  • Co-managed two-member sales team that launched a brand new quarterly magazine.
  • Played a key role in development and branding of new publication, including writing press releases and serving as community liaison.
  • Served as member of sales team for two other magazines.
  • Created and presented sales and marketing plans to all accounts. Assisted production team to design advertisements for new and existing clients.
  • Consistently met quarterly sales goals of $100K over three-year period.
  • Maintained consistent customer satisfaction levels and sales growth amidst an extremely competitive market.
  • Successfully met all deadlines for advertisers in fast-paced, detail-oriented news outlet

Education

Graduate Courses - English Literature

California State University

Bachelor of Arts - English

Kent State University

Skills

Cross-platform proficiency in Mac and PC

Proficient in Microsoft Office

Proficient in Zoom

Robly expertise

Timeline

Senior Director

Community Matters
07.2021 - Current

Director of Outreach & Services

Community Matters
03.2012 - 06.2016

Outreach Manager

Community Matters
03.2012 - 06.2016

Sales Manager

Sonoma West Publishers
01.2009 - 01.2011

Classified Sales Manager

THE STEAMBOAT PILOT & TODAY, WORLD WEST LLC
01.2005 - 01.2009

Magazine Sales Representative

THE STEAMBOAT PILOT & TODAY, WORLD WEST LLC
01.2005 - 01.2009

Bachelor of Arts - English

Kent State University

Graduate Courses - English Literature

California State University

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LeeAnn LichnovsySenior Director