LeeAnn Varasconi
Bloomfield
Summary
An accomplished sales leader. Creative, energetic, sales professional with a consistent record of exceptional achievement. Focused on results, building powerful sales organizations, establishing strategic and measurable processes while consistently exceeding goals.
Overview
37
37
years of professional experience
1
1
Certification
Work History
NYC Sales Director
Pitney Bowes
09.2017 - Current
- Appointed to lead the Largest Pitney Bowes districts (NYC) in North America for our SMB Business Division
- Driving annual Top line sales of 15-20 Million annually
- Successfully meet and exceed sales budgets annually
- Develop account strategies to grow the business and the relationships within large accounts
- (Global Accounts, Health Care Institutions, Financial / Banking Industry, Sole Source contract NYC City Agencies)
- Lead on managing all contract negotiations directly will clients, (Manage service agreements, NDA’s, Audit compliance, security agreements)
- Awarded in 2021 a 35 million Sole Source DCAS contract through an RFP Process with the NYC Agencies, Schools, and Hospitals over a 5-year period
- Leads digital transformation efforts across accounts to drive business outcomes and create business value for customers across the customer set
- Develop new business opportunities with our current clients expanding organic growth representing 50 % of our NYC business, leveraging PB Enterprise SAAS ecommerce solutions and our Digital Communication Solutions
- Leading market in competitive growth
- Net new client’s business ranges 12% currently
- Built a high-performance team
- Hired and retained the right talent in the right roles, sets goals, delegate work, hold reports accountable, develop, and empower direct reports to make decisions and act
- Reinforce company’s values, maintain a positive open demeanor, encourages different points of view, move team forward through change, provide timely information, communicate context for business decisions, recognizes accomplishments and foster teamwork and collaboration
- Develop and maintain account plans and detailed financial forecasts
- Conduct accurate sales forecasts and achieve/ exceed sales targets
- Develop and executes sales plans account strategies, hiring plans, territory management, and compensation plans
- Enables team members to leverage corporate resources, engages cross-industry resources, and removes internal blockers to drive customer transformation
- President club Winner 2018, 2019,2021,2022
- Top Performing District in the North America in Revenue and Stack rankings
Northeast Director
Pitney Bowes
09.2015 - 09.2016
- Responsible for attaining and exceeding annual budgets with a direct sales team in the Northeast
- Lead high profile turn around and major change initiative during our 'transformation.' Expanded the brand, by building organic pipeline and strategies
- Focused on:
- Meet and exceeded annual sales budgets
- Directed long-term customer satisfaction growth and maintenance strategies
- Lead team through corporate transformation strategy
- Provided coaching, counseling, and direction to direct reports to ensure their continued professional growth and development
- Ensure adequate 30/60/90-day pipelines were maintained by the sales team and sales forecasts are done on a weekly/ monthly and quarterly basis utilizing salesforce CRM
- Reviewed and analyzed the sales pipelines and provided accurate forecasting to the regional leadership
- Stabilized the region
- Develop and retained top talent, and ensure full headcount is executed
- Lead digital transformation efforts across accounts to drive business outcomes and create business value for customers across the customer set
District Major Account Sales Manager
Ricoh USA
01.2011 - 01.2015
- Responsible for leading a successful commercial major account team
- Vertical markets included healthcare, financial institutions, insurance, global manufacturing companies, pharmaceutical organizations
- Assisted sales professionals in developing strategic sales strategies designed to drive business through assigned core vertical markets and large multi-site prospects
- Ensures adequate 30/60/90-day pipelines are maintained by the sales team
- Achieved and exceeded annual revenue sales budget of 7-9 Million Annually
- Set goals, developed, and effectively executed strategies against a detailed action plan
- Actively coached employees to achieve sales results, source new customer business and provide superior customer service to existing customer
- Built effective relationships with customers, business partners, staff, and members of the community
- Communicated regularly with account development personnel to ensure that action plans are developed and implemented to both renew and up-sell services to existing customers
- Actively focused on opening 'Zero' based accounts, successfully closed, and implemented a one million transaction in 2012
Sr. Director of Training and Development
Connecticut Business Systems, A Global Xerox Company
01.2010 - 01.2011
- Responsible for designing, managing, developing, and implementing sales skills training programs
- The training is designed and delivered with specific intent of increasing job capabilities and sales performances
- This included updating, maintaining, and delivering new hire trainings, as well as addressing the ongoing training needs of the entire sales force based on sales goals and needs from the executive staff
- Developed effective communication vehicles to ensure training programs are fully understood
- Ensure an accurate and timely process for delivering training workshops
- Actively tracked sales team progress and monitor the effectiveness of training programs
- Developed and delivered effective product and solution training seminars
- Responsible for customer support team
Print Production Specialist Account manager- Government, Healthcare, Education Markets
IKON office Solutions- A Ricoh Company
01.2009 - 01.2010
- Responsible for growing digital color and monochrome solutions opportunities within the government and education market in the State of Connecticut
- Responsible for maximizing IKON’s Print production portfolio in the government and Education markets including increasing market share, profitability, efficiencies and customer satisfaction within key existing customers and prospective vertical markets
- Successfully Maintained and achieved an annual budget of 2.4 million dollars
- Achieved over 100% of quota through implementing creative sales strategies, performing extensive customer needs analysis and site surveys, meeting with decision makers, understanding corporate goals and the industry of each account, completing an account profile for each account, identifying challenges within the account's document workflow, and continuous customer appointments
- Also responsible for proposals, presentations, and product demonstrations
Executive Channel Manager (IKON Division)
Ricoh America’s Corporation
01.1999 - 01.2009
- Responsible for delivering vendor manufacturer support to IKON Office Solution
- Create, implement, and communicate all national field strategies to IKON for new products releases
- Able to take complex technologies and deliver field relevant trainings to the sales reps
- Successfully managed a 20-million-dollar annual territory budget (SNE & NJ)
- Led the to the NUMBER 1 District in the Channel
- Activities included effective launches, bid support, advanced training seminars, representative development, customer VIP’s, customer calls, and customer end user trainings
- Successfully converted an area that was 100% Canon to 65% Canon and 35 % Ricoh environment through driving all sell thru activities
- Awarded the 'Overall Growth Award' help lead our team #1 position in the US
Business Development Representative/ Sales leader roles
Connecticut Business Systems
01.1988 - 01.1998
- Company Overview: (A Xerox Company)
- (A Xerox Company)
Education
Bachelor of Science - Business Administration and Economics
UNIVERSITY OF SOUTHERN MAINE
Portland, MESkills
- IBM Cloud Hosted Solutions
- AWS Cloud Hosted Solutions
- Salesforce
- Seismic
- Microsoft Products
- Workday
- MAC user
- PC user
- Excel Products
- Pivot tables
- SAAS workflows
- On prem workflows
- Production Print workflow
- Ecommerce
Certification
- CDIA+ Certification
- Net Plus
Timeline
NYC Sales Director
Pitney Bowes
09.2017 - Current
Northeast Director
Pitney Bowes
09.2015 - 09.2016
District Major Account Sales Manager
Ricoh USA
01.2011 - 01.2015
Sr. Director of Training and Development
Connecticut Business Systems, A Global Xerox Company
01.2010 - 01.2011
Print Production Specialist Account manager- Government, Healthcare, Education Markets
IKON office Solutions- A Ricoh Company
01.2009 - 01.2010
Executive Channel Manager (IKON Division)
Ricoh America’s Corporation
01.1999 - 01.2009
Business Development Representative/ Sales leader roles
Connecticut Business Systems
01.1988 - 01.1998
Bachelor of Science - Business Administration and Economics
UNIVERSITY OF SOUTHERN MAINE