Leesa Fotis

Seasoned marketing executive with 25+ years of experience helping private equity companies achieve their growth goals through innovative marketing and digital engagement strategies. Proven track record of success in developing and executing e-commerce strategies that drive traffic and conversions, as well as designing and optimizing marketing campaigns that capture the hearts and minds of consumers. Brings a unique blend of technical savvy and creative marketing energy to all facets of work. Passionate about using technology to connect with consumers in new and innovative ways. Deep understanding of digital marketing channels and platforms; constantly exploring new ways to use technology to engage and convert audiences.

• Developed and implemented successful e-commerce strategies for top brands across a variety of industries, including technology, healthcare, and consumer goods
• Led teams in designing and optimizing websites that resulted in significant increases in traffic and conversions
• Proven ability to manage marketing and tech budgets to grow top-line revenue
• Expertise in using data and analytics to measure and improve marketing performance
• Extensive experience building and managing teams along with cultivating inter-departmental relationships and productive vendor management
• Excellent performance history developing and executing marketing strategies that drive value creation for private equity-backed companies.