Hi, I’m
Lee (Sarah) Eastburn
Nonprofit Professional
Evergreen,CO
Summary
Dedicated humanitarian with a proven track record of over 12 years in nonprofit management, recruitment, and brand advocacy. Adept at recruiting and managing diverse teams, fostering volunteer engagement, and executing digital communication strategies with precision. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
14
years of professional experience
1
Certification
Work History
American Red Cross- CO-WY Region
Volunteer Services Recruitment Manager
04.2022 - Current
Job overview
- Utilizes comprehensive recruitment strategies to meet assigned volunteer recruitment metrics, effectively support goals and ensure placement of sufficient numbers of volunteers to meet operational needs. Conduct general and targeted outreach and recruiting activities through various resource pools, networks and social media to obtain volunteer applicants tracked to referral and approval.
- Leverages recruitment venues, in-person presentations, social media campaigns, user groups and professional associations to identify and attract to qualified candidates. Identify, cultivate, and maintain relationships with key volunteer recruitment agencies/organizations, market segments, and populations to create a robust network and strong candidate pipeline for future needs. Partner with assigned staff to strengthen existing relationships, and identify and evaluate prospective volunteer recruitment sources and partnerships.
- Evaluates and modifies recruitment strategies based on lessons-learned. Supports the development and ongoing refinement of the Volunteer Recruitment Plan to include both in-person and digital strategies.
- Provides coaching and guidance to volunteer recruitment teams (paid and volunteers), and fosters a culture of volunteerism that supports recruitment strategies.
- Collaborates with marketing and communications teams to leverage existing or develop new recruitment materials. Create presentations to ensure maximum effectiveness for online and in-person targeted recruitment efforts.
- Maintains accurate records of all potential and actual volunteer leads through the appropriate tools. Produce status reports as directed.
- Supports volunteer programs and services to meet established goals and objectives. May assist in scheduling and coordinating volunteer orientations, placements, meetings and events.
- Individual contributor who is fully proficient in applying subject matter knowledge; knowledge based acquired from several years of experience in particular area. Works independently; may instruct or coach other professionals.
Red Rocks Community College
Recruitment and Communications Manager
02.2020 - 03.2022
Job overview
- Develops and edited communication plans for incoming and interested students, families, and community partners.
- Recruits prospects by connecting interests with programs
- Devises content calendar and created social media content across multiple platforms.
- Prepares event communications for special events, took photographs during event, and promoted on web and periodical channels.
- Designs print collateral materials and coordinated branding across multiple communications channels.
- Reviews staff-written materials and edited for content and brevity.
- Increases revenues and supported business goals by developing customer acquisition strategies and campaigns.
- Represents college at third party events: Delivered exceptional programming to audience members by always researching events, guests and programs thoroughly.
- Assists in hiring of open positions with focus on DEI
Tennessee Clean Water NetworkKnoxville, TN
Director Of Educational Outreach And Marketing
08.2015 - 12.2019
Job overview
- Creation of newsletters, appeal letters, grant documents, and development of internal and external communication, including social media and website management
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Oversaw the development and implementation of public health programs in 10 rural and urban counties with over 167,000 participants
- Increased customer engagement through social media.
- Conducted research, gathered information from multiple sources and presented results
- Worked closely with internal departments to maintain optimum levels of communication to effectively and efficiently complete projects
- Monitored grant programs' adherence to established schedules and operating budgets
- Oversaw development and implementation of public health and environmental science programs in school environments, in rural and urban counties across Tennessee
- Worked with children and their families to create health based programming and community buy-in.
- Identified and managed community health facilitators to manage local programs
- Assured program compliance with all local, state, and federal grant guidelines
- Trained and managed volunteer teams 10 counties across Tennessee
ARiES Energy, Alternative Renewable Innovative Economic Solutions for EnergyKnoxville, Tennessee
Marketing Executive
07.2015 - 07.2016
Job overview
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Managed team of marketing coordinators to generate original content and moderate online community members.
- Cross-trained existing employees in order to maximize team performance
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflow to meet any daily demand
- Event attendance and training coordination
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Conducted research to analyze customers' behavior, preferences, and purchasing habits.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
Hmong American Peace AcademyMilwaukee, WI
Urban Educations Fellow AmeriCorps Language Arts Teacher
09.2013 - 07.2015
Job overview
- Administered assessments to determine each student's specific educational and social needs
- Kept students on-task with proactive behavior modification and positive reinforcement strategies
- Observed and evaluated students' performance, behavior, social development and physical health
- Used range of instructional approaches and classroom activities to draw students into material and enhance understanding
- Worked collaboratively with other teachers to review data and develop instructional strategies to address student learning objectives
- Modified general education curriculum for special-needs students based on various instructional techniques and technologies
The Community For Learning K-12 College PrepSanto Domingo, Dominican Republic
ELA Teacher/Librarian
09.2013 - 06.2014
Job overview
- Collaborated with other faculty members to review data and develop instructional strategies and curriculum to address student learning objectives,
- Supported student teachers by mentoring on classroom management, lesson planning and activity organization,
- Modified general education curriculum for special-needs students using various instructional techniques and technologies,
- Enhanced student learning by optimizing wide range of instructional approaches and innovative classroom activities,
- Communicated frequently with parents, students and faculty to provide feedback and discuss instructional strategies,
- Assisted students in locating and using library resources and assisted teachers with materials needed to enrich their classroom instruction,
Peace CorpsLos Rios, Dominican Republic
Environmental Development Specialist
03.2010 - 05.2012
Job overview
- Transitioned construction projects from estimation and pre-construction phase to well-defined project execution plan
- Recruited, managed and coordinated volunteer teams
- Organized and led trainings for volunteers, community groups and schools
- Coordinated and executed all elements of stakeholder events including logistics, budgets, venue selection, activity planning, transportation and entertainment
- Built strong relationships with internal and external stakeholders and devised strategies, initiatives, and events promoting community projects
- Secured $20,000 in grant money for community projects in areas such as public health, reforestation, and education
- Wrote and distributed informational materials and educated community members about specific environmental issues
- Built partnerships with related organizations to develop support and gain greater attention for important issues
Education
University of Wisconsin-Eau ClaireEau Claire, WI
Bachelor of Arts from Mass Communication/Media Studies & Spanish Business
2009
Skills
- Volunteer management
- Supervisory and on-boarding experience
- Project and program management
- Strategic planning
- Budget planning and implementation
- Creation of programming, including lesson plan creation and implementation
- Event planning and execution
- Social media brand management, including Social Ad Campaigns, Google Ad Words
- Email Campaign creation/management and newsletter creation
- Press Release creation and release with MailChimp
- Internal communications
- Grant writing and grant management
- Fluency in English (native) and Spanish (professional)
Certification
- Peace Corps: Fluent Spanish
- DELE: Intermediate High Spanish
Timeline
Volunteer Services Recruitment Manager
American Red Cross- CO-WY Region
04.2022 - Current
Recruitment and Communications Manager
Red Rocks Community College
02.2020 - 03.2022
Director Of Educational Outreach And Marketing
Tennessee Clean Water Network
08.2015 - 12.2019
Marketing Executive
ARiES Energy, Alternative Renewable Innovative Economic Solutions for Energy
07.2015 - 07.2016
Urban Educations Fellow AmeriCorps Language Arts Teacher
Hmong American Peace Academy
09.2013 - 07.2015
ELA Teacher/Librarian
The Community For Learning K-12 College Prep
09.2013 - 06.2014
Environmental Development Specialist
Peace Corps
03.2010 - 05.2012
University of Wisconsin-Eau Claire
Bachelor of Arts from Mass Communication/Media Studies & Spanish Business
- Peace Corps: Fluent Spanish
- DELE: Intermediate High Spanish
Similar Profiles
Courtney Marchant ArmstrongCourtney Marchant Armstrong
Intern - Duty Officer at American Red Cross Texas Gulf Coast RegionIntern - Duty Officer at American Red Cross Texas Gulf Coast Region
Anastacia ArandaAnastacia Aranda
Volunteer at American Red Cross Gold County RegionVolunteer at American Red Cross Gold County Region
Katie ThompsonKatie Thompson
Regional Senior Volunteer Recruitment Specialist at American Red Cross Central Appalachia RegionRegional Senior Volunteer Recruitment Specialist at American Red Cross Central Appalachia Region