Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Leetal Pinko

Bethesda,MD

Summary

Mission-driven and strategic marketing professional with 4+ years of experience driving growth, engagement, and advocacy through digital campaigns, influencer partnerships, and multi-channel communications. Proven track record of delivering measurable ROI across nonprofits with expertise in campaign strategy, paid media, CRM automation, and grassroots mobilization.

Overview

6
6
years of professional experience

Work History

Manager, Integrated Marketing

Hillel International
01.2024 - Current
  • Lead strategy and execution of cross-functional marketing campaigns, aligning org-wide initiatives to drive engagement and measurable action.
  • Mobilized a grassroots advocacy campaign via Quorum Phone2Action that generated 14,000+ constituent emails to university officials, leading to major policy changes.
  • Designed and launched digital ad campaigns across Meta, TikTok, and Snapchat, achieving 8.6M+ impressions and 10K+ direct conversion clicks (event registrations, donor actions).
  • Remote

Senior Marketing Associate

Hillel International
07.2023 - 12.2023
  • Directed a multi-channel campaign for Birthright Israel, resulting in a 97% increase in participation and strengthening long-term donor pipelines.
  • Built and rolled out a Marketing Toolkit used by 50+ campus professionals, improving localized recruitment and stewardship.
  • Remote

Marketing Associate

Hillel International
07.2021 - 06.2023
  • Supported “Go With Hillel” rebrand by collaborating with design team to launch a new visual identity across all channels.
  • Produced and managed photography/videography projects, building a multimedia asset library that boosted Birthright marketing reach and engagement.
  • Remote

Communications Coordinator

Volunteers for Israel
09.2019 - 08.2021
  • Developed marketing strategies to promote volunteer trips for college students.
  • Partnered with board members to identify speakers and program enhancements, strengthening participant experience and engagement.
  • Remote

Education

B.S. - Mass Communication

Towson University
Towson, MD
05.2021

Skills

  • Digital Campaigns & Advertising: Meta (FB/IG), TikTok, Snapchat, Google Ads, SEO
  • CRM & Automation: Salesforce, Marketing Cloud, Quorum Phone2Action, True Dialogue, ThruText
  • Creative & Content: Adobe Creative Suite, Video Production, Branding, Copywriting
  • Project Management: Asana, Airtable, Microsoft Office Suite
  • Web & Social: WordPress, Hootsuite, Facebook Creator Studio

Websites

Timeline

Manager, Integrated Marketing

Hillel International
01.2024 - Current

Senior Marketing Associate

Hillel International
07.2023 - 12.2023

Marketing Associate

Hillel International
07.2021 - 06.2023

Communications Coordinator

Volunteers for Israel
09.2019 - 08.2021

B.S. - Mass Communication

Towson University

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