Managed projects and communication for B2B marketing initiatives.
B2B Advertising via LinkedIn and Facebook
Designed and created marketing collateral for sales meetings, trade shows and company executives.
Facilitated influencer collaborations for social media advertising
Created lead follow up strategies using Salesforce
Ability to track, run reports and analyze Marketing Data for performance and opportunities via SalesForce, Marketing Automation tools, Google Analytics, etc.
Conducted internal and external market research on product lines, sales, competitors, industries, markets, trade shows, etc.
Updated and maintain B2B & B2C websites
Segmented email lists, campaign collateral, marketing materials, etc. based on target market insights
Content creation of blogs and social media content using Wordpress and Hootsuite