Analytical and innovative Data Analyst with 9+ years of experience bridging data, marketing, and strategy. Proven expertise in transforming complex data into actionable insights that drive sales growth, digital performance, and operational efficiency. Skilled in data visualization, marketing analytics, and AI-assisted process automation. Known for leading cross-functional initiatives, training teams, and aligning analytical strategy with business goals to deliver measurable results.
Hi, I’m
Logan Pulido
Fort Worth,TX
Summary
Overview
10
years of professional experience
1
Certification
Work History
C-4 Analytics
Senior Analytics & Reporting Specialist
01.2024 - Current
Job overview
- Lead AI Task Force; pioneered automation using ChatGPT, Perplexity, and Gemini to streamline internal workflows.
- Designed and deployed advanced dashboards integrating Google Analytics, Amazon, and YouTube TV data sources.
- Spearheaded GTM tagging and pixel implementation; provided technical support for HTML/JavaScript email and landing pages.
- Conducted company-wide trainings on analytics, client strategy, and reporting best practices.
- Fast-tracked from Account Management to Analytics—pioneered a new internal career path.
- Partnered with leadership to enhance KPI tracking and executive reporting for 30+ national clients.
C-4 Analytics
Account Manager
08.2021 - 12.2023
Job overview
- Managed 12+ client portfolios with 100% retention; grew client ad spend 300%, achieving record-high ROI.
- Implemented PMAX, Demand Gen, and CTV campaigns—among first adopters company-wide.
- Recognized with Lego Award and Shark Tank Innovation Award for client strategy and creative problem-solving.
- Directed omni-channel digital strategies across search, social, web optimization, and online reputation.
- Delivered quarterly performance reviews and data-backed insights directly to client executives.
Cosi, Inc.
Marketing Manager
03.2019 - 07.2021
Job overview
- Built and executed digital strategy that grew online ordering and catering revenue by 200% during the pandemic.
- Managed independent contractors for design and ad production; implemented CRM, mobile app, and Yext integration.
- Reported to CEO and VP; collaborated cross-functionally on campaigns for 75+ restaurant locations.
- Navigated corporate bankruptcies and pandemic recovery while maintaining consistent campaign output and brand visibility.
Cosi, Inc.
Marketing Coordinator
11.2016 - 03.2019
Job overview
- Increased social media following by 200% through targeted content and ad optimization.
- Reduced marketing costs by 30% through in-house creative and vendor negotiations.
- Coordinated digital campaigns, recruitment efforts, and logistics for brand initiatives and new store openings.
Verbatim Advisory Group
Market Research Associate
05.2015 - 10.2016
Job overview
- Conducted 50+ executive interviews weekly to identify asset management and financial industry trends.
- Built real-time dashboards to visualize market insights; earned consistent productivity bonuses for accuracy and speed.
Freelance Marketing Consultant – Dondelinger Ford CDJR Quick Lane
07.2025 - Current
Job overview
- Developed and launched a data-driven Fixed Ops marketing strategy integrating Meta Ads, analytics dashboards, and service promotion optimization.
- Partnered with leadership to align creative, targeting, and reporting—achieving the dealership’s highest tire sales in two years.
Education
Boston UniversityBoston, MA
B.S. from Hospitality Administration
University Overview
Boston UniversityBoston, MA
B.A. from Psychology
University Overview
Skills
- Analytics & BI: Google Analytics (GA4), Power BI, Tableau, Advanced Excel, Google Sheets, Juno, Pulse
- Data Tools: Google Tag Manager, Looker Studio, SQL (basic), Amazon Vendor Central, Shopify, NetSuite
- CRM & Platforms: Salesforce, HubSpot, eLeads, DealerBoost, JIRA
- Digital Marketing: Google Ads, Meta, TikTok, Pinterest, X, Snap
- AI Prompt Engineering & Automation: ChatGPT, Gemini, Perplexity, Claude
- Email Marketing: Klaviyo, MailChimp, VinSolutions
- Web & Scripting: Familiar with HTML5, CSS3, JavaScript, and Python syntax and fundamentals
- Other: Budgeting, Cost Analysis, UX/UI for Web & Mobile
Certification
- Google Analytics (GA4)
- Google Ads – Video, Display, Search, Apps, Measurement, Creative;
- Google AI-Powered Shopping & Performance Ads
- Meta Blueprint (in progress)
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Freelance Marketing Consultant – Dondelinger Ford CDJR Quick Lane
07.2025 - Current
Senior Analytics & Reporting Specialist
C-4 Analytics
01.2024 - Current
Account Manager
C-4 Analytics
08.2021 - 12.2023
Marketing Manager
Cosi, Inc.
03.2019 - 07.2021
Marketing Coordinator
Cosi, Inc.
11.2016 - 03.2019
Market Research Associate
Verbatim Advisory Group
05.2015 - 10.2016
Boston University
B.A. from Psychology
Boston University
B.S. from Hospitality Administration