Leian Farah

• Mine and analyze large datasets using statistical and predictive techniques to identify patterns, trends, and opportunities for business improvement.
• Develop predictive and descriptive models to evaluate customer behavior, forecast demand, and support data-driven strategy development.
• Analyze historical performance data to identify growth opportunities and improve customer acquisition and retention strategies.
• Build and maintain dashboards using Power BI to track key performance metrics and communicate insights to leadership and business stakeholders.
• Perform ad hoc analyses to support marketing, product, and operational initiatives.
• Collaborate with cross-functional teams to ensure analytical models and data solutions are implemented effectively.
• Monitor model performance and analyze outcomes to identify potential risks and improvement opportunities.
• Consolidate and transform data from multiple sources to support reporting, forecasting, and operational decision-making.
• Translate complex analytical findings into clear reports and presentations for non-technical audiences.