Summary
Overview
Work History
Education
Skills
Timeline
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Leigh-Anne Lefurge

Windsor,CT

Summary

Seasoned communications and marketing strategist with a proven track record of shaping narratives and fuelling transformative outcomes for diverse organizations. Expert in bridging the gap between business goals, public perception, and media ecosystems to ensure powerful message resonance. Leverage exceptional writing, editing, and interpersonal skills to cultivate trust and secure buy-in with internal and external audiences. Passionate about using communication to drive meaningful change and empower positive progress.

Overview

25
25
years of professional experience

Work History

Content Marketing Manager

Stifel Marcin - The B2B Marketing Agency
02.2021 - Current
  • Championing impactful B2B storytelling: Crafting data-driven content that fuels lead growth and community engagement, boosting client brands and exceeding key campaign goals.
  • Spearheaded development and implementation of SEO- driven content strategy that increased organic website traffic for client by 23% in just 6 months.
  • Oversaw social media content strategy and development, growing client's organic LinkedIn followers by 62% and 23% YOY, and achieving 199% increase in page visits, 189% increase in engagement, and 131% increase in impressions on Facebook page.
  • Conceptualized and created data-driven ad content that enhanced client marketing strategies and achieved 52% decrease in average cost per click (CPC) and 238% decrease in average cost per thousand impressions (CPM) for one client.
  • Transform complex technical documentation into clear, concise, and reader-friendly content.
  • Collaborate with subject matter experts to identify and generate high-quality, SEO-optimized content.

Social Media Team Lead

March Of Dimes
05.2016 - 09.2020
  • Orchestrated national-local social media strategy that ignited double-digit increased engagement, fostering deeper community connections, and amplifying mission impact.
  • Managed team of social media specialists towards content calendar mastery, driving creative development and fostering strategic execution.
  • ·Streamlined social media operations through seamless implementation of new SMMS for 115 accounts, unlocking increased efficiency and laying foundation for future growth without any service disruption.
  • Established comprehensive social media policies, empowering nationwide field staff through training and support materials, resulting in greater compliance and enhanced brand consistency across local channels.
  • Shared expertise as featured speaker at Sprout Sessions (twice) and DMA Nonprofit Conference, reaching thousands of industry professionals with actionable insights.
  • Garnered prestigious March of Dimes Impact and SPOT awards for outstanding project collaboration and leadership.

State Director of Communications

March Of Dimes Connecticut Chapter
01.2001 - 04.2016
  • Transformed state media relations, resulting in state record coverage increase in new markets and across diverse mediums, including print, digital, TV, radio and OOH, propelling brand awareness to new heights.
  • Orchestrated production and distribution of high-impact collateral and media materials, driving increased audience engagement and fueling campaign success.
  • Launched and managed Chapter platforms across Facebook, Twitter, LinkedIn, and Instagram, achieving explosive growth and securing promotion to National Social Media Team Lead.
  • Led all staff spokesperson engagements for TV, radio, and print media, solidifying brand authority and amplifying mission impact.
  • Designed and implemented Ambassador volunteer training program, adopted by numerous Chapters nationwide.
  • Consecutive "Communications Chapter of the Year" awards.
  • Spearheaded strategic fundraising framework for March for Babies family teams, culminating in double-digit increase in fundraising, record-breaking team participation, and successful onboarding and mentorship of first Family Teams Specialist.

Communications Coordinator

Michigan State University
01.1999 - 12.2000
  • Helmed College of Communication Arts and Letters alumni newsletter (23K subscribers), fostering deeper connections with graduates through compelling content and strategic outreach.
  • Streamlined College Board of Directors' operations, managing quarterly meetings and special events, increasing board member engagement and enhanced decision-making.
  • Collaborated with Office of Development to create and execute transformative homecoming alumni event.
  • Secured local and regional media coverage for College events, amplifying reach within communities.
  • Forged productive partnerships with University Media Relations and MSU Alumni Association, facilitating efficient communication and maximizing alumni engagement initiatives.

Education

Bachelor of Arts - English

Michigan State University
East Lansing, MI

Skills

  • Content Management and CRM: WordPress, HubSpot, Blackbaud CRM
  • Content Marketing and SEO Tools: SEMRush, Mozcom
  • Communication and Collaboration Tools: Slack, Function Fox, Workplace by Facebook, DropBox, Microsoft Office
  • Social Media Management Platforms: Sprout Social, Sprinklr, HeyOrca, LinkTree
  • Data-driven and analytical
  • Strong storytelling
  • Collaboration and teamwork
  • Problem-solving and critical thinking
  • Relationship building and management
  • Adaptability and flexibility

Timeline

Content Marketing Manager

Stifel Marcin - The B2B Marketing Agency
02.2021 - Current

Social Media Team Lead

March Of Dimes
05.2016 - 09.2020

State Director of Communications

March Of Dimes Connecticut Chapter
01.2001 - 04.2016

Communications Coordinator

Michigan State University
01.1999 - 12.2000

Bachelor of Arts - English

Michigan State University

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Leigh-Anne Lefurge