Summary
Overview
Work History
Education
Skills
Timeline
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Leigh Humphrey

Charlotte,NC

Summary

Entrepreneurial and creative executive passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business ventures and leading teams of cross-disciplinary professionals to maximize profits and deliver success.

Overview

24
24
years of professional experience

Work History

Founder/ CEO

Swan Beauty
12.2019 - Current
  • Built data-enabled personalized beauty platform from the ground up with over 10,000 customers in all 50 states
  • Develop and manage both internal and external cross-functional teams including engineering, creative, beauty expert team, public relations, marketing and sales
  • Make all strategic, financial and personnel decisions for the company to ensure 25% YOY growth to date
  • Serve as company's CMO - overseeing all aspects of marketing strategy with a primary focus on new customer acquisition and retention
  • Responsible for creating and facilitating all marketing campaigns and activations across all channels including influencer, paid social, email, SMS, SEM, and SEO
  • Optimize multi-million dollar marketing budget to ensure strong ROI and cohesive brand message through all channels



Director US Innovation Lab

VF Corporation/ The Odyssey Network
01.2010 - 12.2019
  • Managed innovation team and oversaw US based projects including retail optimization, advertising optimization, e-commerce strategy, multi-sensory marketing and product development for our family of over 30 brands including Timberland, The North Face, Vans, Wrangler and Lucy
  • Worked closely with brand leadership and board of directors to guide operational strategy.
  • Ran and participated in focus groups with customers to gain valuable consumer insight and data to make strategic decisions on new product launches and marketing campaigns
  • Helped to facilitate and manage outside network of consulting "Experts" and thought leaders to help identify new opportunities and markets for our family of brands.

CEO

Carter Humphrey
05.2004 - 08.2009


  • Oversaw all aspects of women's golf apparel company including marketing, distribution, manufacturing, finance and sales
  • Made large-scale financial decisions and supervised all aspects of company P&L
  • Identified new revenue generation opportunities to maximize bottom-line profitability.
  • Led expansion of Carter Humphrey to over 100 luxury hotel chains, country clubs and retailers
  • Directed market expansions to propel business forward, meet changing customer needs.
  • Analyzed and tracked business metrics and made appropriate adjustments to ensure health of business

Database Marketing Director

LVMH/ Louis Vuitton
01.2002 - 04.2004
  • Built strong relationships with industry professionals and influencers.
  • Oversaw multi-million dollar marketing budget for the UK, Ireland, Denmark and Sweden and maximized ROI and sales growth
  • Created content and promotional materials to drive engagement and conversions.
  • Launched successful digital marketing campaigns that achieved goals for increased website and store traffic
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Database Marketing Manager

Saks Fifth Avenue
08.1999 - 11.2001

Education

Bachelor of Arts - Economics

University of Virginia
Charlottesville

Skills

  • Talent Acquisition and Leadership
  • Performance Marketing
  • Ecommerce Strategy
  • Investor Relations
  • Data Analytics
  • Corporate Strategy and Development
  • Customer Acquisition and Retention
  • Financial Management

Timeline

Founder/ CEO

Swan Beauty
12.2019 - Current

Director US Innovation Lab

VF Corporation/ The Odyssey Network
01.2010 - 12.2019

CEO

Carter Humphrey
05.2004 - 08.2009

Database Marketing Director

LVMH/ Louis Vuitton
01.2002 - 04.2004

Database Marketing Manager

Saks Fifth Avenue
08.1999 - 11.2001

Bachelor of Arts - Economics

University of Virginia

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