LEIGH ANN RENZULLI

Charged with developing and implementing a strategy to secure over $2 million in current-use funding for Georgetown Prep by stewarding and acquiring leadership donors and running a direct mail and email marketing program.

• Developed and ran a new 31-day marketing campaign consisting of email marketing, a video series featuring students, and peer-to-peer fundraising. This campaign targeted current parents of students, increasing parent participation by 15% in FY23 and an additional 4% in FY24
• Created and oversaw a new alumni reunion marketing and peer-to-peer giving campaign, resulting in the acquisition of over 50 lapsed alumni donors.
• Expanded PREP Fund team by hiring and managing a Development Associate who is primarily responsible for prospect research.

Charged with raising $1 million annually in new commitments by discovering, cultivating, soliciting and stewarding donors.

• Exceeded FY21 revenue goal by 150 percent, routinely soliciting five and six-figure gifts.
• Identified and built corporate and firm partnerships through relationships with donors, resulting in increased revenue and programming opportunities for Georgetown Law Center.
• Partnered with faculty members to produce compelling cases for support for Centers and Institutes at Georgetown Law.

Oversaw all reunion fundraising efforts including setting fundraising goals for 10 reunion classes, co-leading reunion committee calls, advising alumni on peer-to-peer fundraising strategies and managing reunion marketing materials.

• Solicited individual alumni to create matching gift opportunities and increase giving participation.
• Developed and implemented a competition to increase reunion committee participation in giving.
• Created a new reunion fundraising report system after Salesforce data transition.

Responsible for all annual giving marketing for Georgetown University Medical Center (GUMC). Charged with writing, editing, coordinating photography and project managing 25 direct mail solicitations and 50 email solicitations on tight deadlines.

• Raised over $600 thousand annually for Georgetown University Medical Center including the School of Medicine, The School of Nursing & Health Studies and Georgetown Lombardi Comprehensive Cancer Center.
• Partnered with front-line fundraisers and MedStar Georgetown University Hospital to identify grateful patients and other donors to feature in fundraising materials for Georgetown biomedical research.

Spearheaded content creation for the medical center websites, social media channels and email newsletter.

• Spearheaded content creation for the medical center websites, social media channels and email newsletter.

• Organized Twitter training and created example tweets for NBCC supporters, resulting in increased digital advocacy for NBCC’s legislative and research initiatives.
• Managed the organization’s social media and wrote blog posts to keep all channels up-to-date with regular content