Leigh Ann Weidner
Burlington,WI
Summary
Dynamic leader with a proven track record across multiple organizations, enhancing profitability through strategic visioning and inspirational leadership. With my skills in budgeting and forecasting, I spearheaded initiatives that achieved increased profitable revenue such as 30% growth in Amazon sales. Skilled in fostering cross-functional collaboration and driving sustainable business models for long-term success.
Overview
17
17
years of professional experience
Work History
CEO
Brent Floating Farms
Paragould, AR
12.2023 - Current
- Oversaw corrective action plans to remedy structural, organizational and departmental issues.
- Developed and implemented strategic business plans to increase company profitability.
- Assessed financial performance of the organization on a regular basis and identified areas for improvement.
- Created and maintained relationships with key stakeholders, including customers, suppliers, government agencies, and other industry partners.
- Established policies and procedures that promoted an ethical work environment.
- Collaborated with marketing teams on campaigns aimed at increasing brand visibility in target markets.
- Implemented technological solutions designed to improve operational effectiveness.
- Developed long-range plans for business growth, resulting in increase in annual sales.
- Facilitated board meetings and provided leadership guidance to senior management.
- Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
Global Director of Ecommerce & Marketplaces
Rubies DTC
New Berlin, WI
03.2021 - 11.2023
- Set strategy, developed, and lead the eCommerce Business Development and Marketplace teams across multiple sister companies
- Increased Amazon sales 30+% YOY, eBay sales 300+%
- Built relationships with big box and small businesses to achieve dropship sales goals and YOY growth
- Leveraged market data to set profitable & competitive pricing while encouraging B2B customers to also take advantage of such insights as rising market demand & prices
- Kept an eye on profitability by streamlining marketplace fees, B2B customer program terms and created account-level P&L to drive profitable strategy decisions
- Reviewed & negotiated contracts with B2B customers and third-party service providers
- Reduced ACOS from 15%+ to under 7% by coaching the team with both macro strategies and how this impacts margins as well as micro strategies to get results at the campaign level
- Demonstrated ability to set and exceed sales goals
- Fostered cross-functional collaboration through encouraging team skill sharing, committees and leveraging software such as Teams
- Optimized Amazon seller accounts across multiple brands and categories in both US and Europe, driving a 65% reduction in Advertising Cost of Sales (ACOS) through strategic use of Amazon's advertising tools and data-driven account management
- Expanded market share on leading eCommerce platforms like Amazon and eBay across diverse product categories, driving 30% growth in marketplace sales and boosting brand awareness through increased search impressions and social media engagement.
- Maintained 99% order fulfillment rate and 1-day average order processing time across eCommerce and marketplace channels by leveraging order management software and listing tools such as ChannelAdvisor to proactively monitor inventory levels and streamline fulfillment workflows, exceeding marketplace standards and customer expectations.
- Scaled and led the P&L for a profitable 3P Amazon business, driving over 30% year-over-year growth in Amazon sales and optimizing account-level profitability through data-driven strategies.
- Optimized Amazon 1P and 3P seller accounts across multiple brands and categories in both the US and Europe, driving over 30% growth in Amazon sales revenue and boosting account-level profitability through data-driven strategies that reduced Advertising Cost of Sales by 53%.
Order Operations Manager
Hausera
Pleasant Prairie, WI
05.2017 - 06.2020
- Improved small parcel & LTL claims recovery by 500% & reduced claims by 47%
- Reduced fraudulent orders by 41%, reduced falsely flagged orders and gained efficiencies resulting in a $142k annual revenue lift for the company
- Launched new Order Management Software which included a 62% efficiency gain through strategic automation
- Managed supply chain of 10k+ orders/month with a high-degree of accuracy, reduced order exceptions by 23%, reduced rates of missing tracking by 32% which improved customer satisfaction
- Reduced service levels from 7+ days to
- Recruited top talent and developed existing employees to achieve personal & professional growth objectives
Marketplaces Manager
eFaucets
Pleasant Prairie, WI
07.2015 - 05.2017
- Launched & managed marketplace presences (eBay, Amazon, etc.) to achieve a 62% YOY revenue growth
Content Management Supervisor
eFaucets
Racine, WI
06.2008 - 07.2015
- Lead a team that created appealing product content with an eye on SEO for a large scale, high volume ecommerce site specializing in home improvement products catering to the DIY home owner.
Education
Computer Science
UW Parkside
Kenosha, WISkills
- Sustainable business models
- Inspirational leadership
- Effective decision making
- Financial acumen
- Budgeting and forecasting
- Strategic visioning
- Organizational agility
Affiliations
- Racine Astronomical Society. Served on the board of directors as both Secretary and Treasurer. In these positions I launched social media, email campaigns and a merch shop which increased revenue through direct sales and donation solicitations as well as doubling event attendance where we generate the bulk of our revenue. Additionally, I launched digital payment methods and ensured the society was in compliance with the appropriate governmental regulations of a 501c3 organization. I created monthly and annual financial reports to ensure a strong financial foundation now and going forward into the future.
References
References available upon request.
Timeline
CEO
Brent Floating Farms
12.2023 - Current
Global Director of Ecommerce & Marketplaces
Rubies DTC
03.2021 - 11.2023
Order Operations Manager
Hausera
05.2017 - 06.2020
Marketplaces Manager
eFaucets
07.2015 - 05.2017
Content Management Supervisor
eFaucets
06.2008 - 07.2015
Computer Science
UW Parkside
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