Leighann Zagami Dreyer
Northborough,USA
Summary
Motivated and detail-oriented marketing professional with 10+ years of experience in digital marketing, SEO, content creation, and team leadership. Proven ability to drive brand awareness, optimize digital presence, and manage complex projects. Skilled in training and process development with a strong foundation in communications strategy and community engagement.
Overview
23
23
years of professional experience
Work History
Digital Marketing Manager
UMass Memorial Health
01.2015 - 02.2025
- Led technical SEO updates and quality assurance for client and internal web properties, improving search rankings and site functionality
- Managed and optimized Google My Business profiles for enhanced local presence
- Published and optimized content across multiple CMS platforms; successfully migrated content during platform transitions; worked with multiple agencies on website design and content development
- Implemented marketing automation programs using various tools including MailChimp, Act-on and Eloquia
- Project managed content integration of multiple hospitals into a system website
- Used Lean methodology to develop streamlined workflows
- Designed and delivered onboarding, and training programs for new employees
Marketing and Communications Manager
UMass Memorial Health Care
04.2003 - 01.2015
- Worked with clinical and hospital leadership to develop effective marketing plans
- Planned and executed special event communications for campaigns such as United Way and Heart Association
- Created Community Wellness Program promoting physician outreach in local organizations
- Managed collateral development, print, and billboard advertising to support branding and events
- Strategized in key department efforts, including website creation and brand strategy
- Managed direct to physician campaign to encourage volume growth
- Edited employee and physician newsletters reaching 13,000+ readers
- Wrote and edited internal and external communications following AP and house styleguides
Marketing and Communications Associate
Worcester Regional Chamber of Commerce
09.2001 - 04.2003
- Developed marketing collateral, coordinated campaigns for membership growth, and managed media relations
- Led website project management and content creation
- Edited 16-page monthly newsletter distributed to 5,000+ community leaders
Education
MS - Professional Marketing and Communications
Clark University
BA - Communications
Worcester State College
Skills
- SEO
- Proficient in Google Business tools
- Skilled in using Ahrefs for SEO analysis
- Proficient in MS Office
- Graphic design skills
- Jira project management
- Monday
- Content scheduling expertise
- Slack
- Experienced with Basecamp project management
- Effective writing skills
- Project execution management
- Strong verbal communication
Timeline
Digital Marketing Manager
UMass Memorial Health
01.2015 - 02.2025
Marketing and Communications Manager
UMass Memorial Health Care
04.2003 - 01.2015
Marketing and Communications Associate
Worcester Regional Chamber of Commerce
09.2001 - 04.2003
BA - Communications
Worcester State College
MS - Professional Marketing and Communications
Clark University
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