Leigh Anna Marbert
Asheboro,NC
Summary
Creative Communications Director with excellent interpersonal and time management skills. Skilled in project management with proven history of delivering timely communications aligned with marketing objectives. Proactive and achievement-oriented professional bringing 10+ years of communication and leadership experience. Articulate communicator, natural leader and organized manager.
Overview
14
14
years of professional experience
Work History
Communications Director
First Baptist Church
01.2023 - Current
- Oversaw website copy and social media platforms.
- Collaborated with cross-functional teams to develop cohesive messaging for product launches and announcements.
- Negotiated partnerships with external vendors and influencers to expand reach and amplify brand messages.
- Mentored junior staff members on effective communication techniques, driving professional growth within the team.
- Managed communications with external and internal stakeholders across entire incident lifecycle.
- Wrote content for press releases, website and social media campaigns.
- Overhauled website content to improve user experience while maintaining consistent branding across digital platforms.
- Implemented social media strategies, boosting online presence and audience engagement.
- Developed and executed comprehensive communications strategies to increase brand awareness and engagement.
- Created and implemented internal and external communication plans to establish consistent and timely messaging.
- Coordinated with design and media teams to develop high-quality creative assets.
Public Information Officer
Asheboro City Schools
05.2015 - 06.2022
- Spearheaded community engagement efforts by organizing town hall meetings and informational sessions with stakeholders.
- Provided strategic counsel to senior management on handling sensitive or controversial issues in the public eye.
- Increased public awareness of programs and initiatives through targeted marketing campaigns.
- Set up interviews with staff members to field media requests.
- Established relationships with industry influencers, amplifying the reach of key messaging through their networks.
- Developed key messages and talking points for executive leadership to use in media interviews and presentations.
- Provided guidance to junior staff members on best practices in public relations and communications strategies.
- Managed websites and social media accounts applying communication strategies and branding to maintain consistent voice and presence.
- Managed routine and crisis communications with media and members of public.
- Wrote press releases, talking points and and responses to requests for information.
- Managed crisis communications during emergencies, ensuring accurate and timely information dissemination.
- Created informative press releases that garnered positive media attention, promoting the organization''s achievements and initiatives.
- Built strong connections with government officials and policymakers in support of legislative advocacy efforts.
- Helped with photo and video production and performed visual and sound editing tasks.
- Forged strong media relationships to further public relations goals.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Wrote press releases for routine use and crisis management.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
Public Information Officer
City of Asheboro
01.2014 - Current
- Provided strategic counsel to senior management on handling sensitive or controversial issues in the public eye.
- Developed key messages and talking points for executive leadership to use in media interviews and presentations.
- Set up interviews with staff members to field media requests.
- Spearheaded community engagement efforts by organizing town hall meetings and informational sessions with stakeholders.
Public Relations Coordinator
Randolph Hospital
02.2011 - 01.2014
- Created news and press releases, wrote and designed newsletters, facilitated community events, managed website, and served as primary media contact.
Education
Master of Business Administration -
Pfeiffer University
Misenheimer, NC10.2016
Bachelor of Science in Communication -
Appalachian State University
Boone, NC05.2010
Skills
- Excellent Communication
- Written and verbal communication
- Team leadership skills
- Organizational Skills
- Crisis Management
- Internal Communications
- Government relations
- Partnership Development
- Event Coordination
- Web Content Management
- Media Relations
- Press releases
Professionalawards
- All-America City Award Finalist, 03/01/15
- Great Main Street Award, 02/01/15
- Spirit of North Carolina Award (City of Asheboro), 01/01/15
- Spirit of North Carolina Award (Randolph Hospital), 01/01/13
Publications
- Thrive Magazine – The Asheboro Courier-Tribune, Asheboro, NC, 01/01/12, 01/01/14
- Health Link – Randolph Hospital, Asheboro, NC, 01/01/11, 01/01/14
Community Service
- Randolph Arts Guild, Board of Directors Board Member, 01/01/15, Present
- Communities in Schools, Board of Directors Board member, 01/01/13, Present
- North Ridge Church, Host Team, Vacation Bible School Team, Sunday Schools Teacher, 01/01/13, Present
- Chamber of Commerce, Marketing/Technology Committee Member, Downtown Development Committee Member, 01/01/11, Present
- Leadership Randolph, Leadership Graduate, 01/01/12
Timeline
Communications Director
First Baptist Church
01.2023 - Current
Public Information Officer
Asheboro City Schools
05.2015 - 06.2022
Public Information Officer
City of Asheboro
01.2014 - Current
Public Relations Coordinator
Randolph Hospital
02.2011 - 01.2014
Master of Business Administration -
Pfeiffer University
Bachelor of Science in Communication -
Appalachian State University
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